Strive, Inc. (Nasdaq: ASST) told the SEC in a Form 8-K dated July 13, 2026 that it purchased 18 bitcoin at an average price of approximately $64,028 per coin, lifting its treasury to 19,900 BTC.
Key Takeaways
- Strive purchased 18 bitcoin over a five-day window in early July at an average price of approximately $64,028 per coin, inclusive of fees.
- The purchase lifted Strive’s total bitcoin holdings from 19,882 coins to 19,900 coins over the same window.
- Cash and cash equivalents rose from $153,400 thousand to $154,100 thousand, a $700 thousand increase, over the same window.
- Class A common shares outstanding grew from 72,945,813 to 73,426,164 shares, an increase of 480,351 shares, in the same period.
- Strive’s STRC preferred stock fair value fell from $44,379 thousand to $44,177 thousand, a $202 thousand decline, while the share count held steady.
What Happened?
Strive, Inc. filed the Form 8-K with the SEC and announced new Bitcoin purchase. According to the SEC filing, the purchase window ran from July 6, 2026 through July 10, 2026. A short accumulation window, an updated balance-sheet snapshot, and a signature block, with no separate press release text quoted in the SEC filing itself.
Strive, Inc filed with SEC to announce it bought 18 bitcoin in early July, pushing its treasury to 19,900 coins even as share counts rose faster than cash.$ASST @Strive pic.twitter.com/IugJENGcLx
— CoinLaw (@coinlaw_io) July 13, 2026
Strive’s Balance Sheet Moved on More Than Bitcoin
The 8-K’s comparison table covers more than the bitcoin line. The purchase cost roughly $1.15 million at the stated average price. The filing also shows Class B common shares outstanding rose from 9,780,018 to 9,803,347, an increase of 23,329 shares, while the SATA Stock preferred share count held flat at 7,829,502 shares.
That combination is the notable part of the filing. Combined, Class A and Class B shares outstanding grew by 503,680 shares over the reporting window, far outpacing the cash increase noted above.
That gap points to an at-the-market equity program doing at least some of the funding work, a pattern Strategy (formerly MicroStrategy) popularized among treasury companies. The filing does not itself state the source of the purchase capital.
Strive also holds STRC Stock, Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock. The 505,000 STRC shares Strive holds were unchanged over the period, even as their reported fair value fell by $202 thousand, a reminder that Strive’s balance sheet carries market-priced exposure beyond its own bitcoin position.
The filing’s forward-looking-statements section also flags a pending merger transaction with Semler Scientific, Inc., though this particular report concerns only the bitcoin purchase and balance-sheet update, not merger terms.
Implications for Bitcoin Treasury Companies
Strive’s steady, small batch accumulation style contrasts with the multibillion dollar single purchases some larger treasury companies have made. An 18 BTC add is modest in isolation, but it fits a company that has built a treasury of 19,900 bitcoin through frequent, smaller buys rather than one off mega purchases. The pattern shows how listed companies increasingly use disclosure itself as an investor-relations tool, filing near-weekly 8-Ks rather than waiting for quarterly updates.
CoinLaw’s Takeaway
This filing reads as routine treasury management disclosure, not a major strategic shift. Strive added 18 bitcoin at roughly $64,028 a coin, a modest sum against its overall balance sheet. The detail worth watching is the gap between share growth and cash growth outlined above, which points to equity issuance funding part of the accumulation.
For shareholders, that mechanism carries a real tradeoff. Every new share funds more bitcoin exposure, but it also spreads existing ownership across a larger base. Strive has not stated in this filing how it plans to balance the two going forward, and the pending Semler Scientific merger adds another variable to the company’s capital structure that this report does not address.
