Strive, Inc. (Nasdaq: ASST) disclosed in a July 6, 2026 SEC filing that it bought 17.76 bitcoin between June 29 and July 2 at an average price of about $59,850 per coin. The purchase price sits well under the company’s own average acquisition cost.
Key Takeaways
- Strive acquired 17.76 BTC from June 29 to July 2, 2026 at an average price of approximately $59,850 per bitcoin, inclusive of fees.
- Total bitcoin held rose to 19,882 BTC, up from 19,864 BTC on June 26, 2026.
- Cash and cash equivalents climbed $11.7 million to $153.4 million as of July 2, versus June 26.
- Strive’s STRC preferred stock fair value rose $6.721 million to $44.379 million, with share count unchanged at 505,000.
What Happened?
Strive, the Nasdaq-listed asset manager, filed the update under Item 8.01, Other Events, covering its bitcoin treasury position for the first days of the third quarter with the SEC. The filing states the company bought 17.76 bitcoin “at an average price of approximately $59,850 per bitcoin, inclusive of fees” during the June 29-July 2 window.
As of June 30, 2026, Strive held 19,864 BTC at an average acquisition cost of $94,761 per bitcoin. The new tranche came in well below that blended cost basis, meaning Strive added coins into its own unrealized loss column rather than at a premium to its book average.
THE BLOCK: Strive bought 17.76 BTC last week in an apparent nod to Independence Day.
— The Block (@TheBlockCo) July 6, 2026
The company’s total bitcoin holdings stand at 19,882 BTC, after adding 6,236 BTC during Q2. pic.twitter.com/3LW8rmWbvg
A Sharp Deceleration From Q2
Accumulation pace has changed dramatically. Strive acquired 6,236 BTC during the second quarter of 2026 at an average price of $74,290 per bitcoin. The early July tranche of 17.76 BTC is a fraction of that volume, a pullback from six-figure-BTC monthly buying to a single-day-scale purchase.
The slowdown lines up with the lower purchase price, suggesting Strive slowed its pace even as bitcoin traded cheaper rather than accelerating into the dip. The filing does not itemize a reason for the smaller purchase size, and CoinLaw could not independently confirm one beyond the disclosed figures.
Equity Growth Alongside the Buy
Strive’s Class A share count grew by 1,081,004 shares in the same window the company added bitcoin, taking shares outstanding to 72,945,813. New shares reaching the market in roughly the same stretch as a bitcoin purchase points to at-the-market equity issuance funding at least part of the acquisition, a financing pattern common among corporate bitcoin treasuries CoinLaw has tracked across the sector.
The filing does not itemize use of proceeds, so the link between the share increase and the BTC purchase is directional, not confirmed line-by-line.
Cash on hand also rose in the same period. Cash and equivalents rose $11.7 million to $153.4 million as of July 2, 2026, versus June 26, even after the bitcoin outlay, which is consistent with new capital coming in from a source beyond existing reserves.
The STRC Preferred Line
Strive’s balance sheet update also shows the fair value of STRC Stock increasing $6.721 million to $44.379 million while the underlying share count held flat at 505,000 shares, meaning the increase reflects a mark-to-market gain on existing STRC holdings rather than new issuance. STRC is a preferred equity line, and preferred holders typically sit ahead of common Class A shareholders in any claim on assets.
CoinLaw’s Takeaway
The price matters more than the 17.76 BTC figure. A purchase at roughly $59,850 per bitcoin, well under Strive’s own cost basis and paired with collapsed accumulation volume, reads as pulling back on size even as bitcoin got cheaper. The equity issuance implied by the Class A share increase, paired with rising cash and a modest BTC add, points to a company managing multiple capital levers at once rather than running a simple accumulate-and-hold program.
The STRC caveat is the detail worth watching going forward. A bitcoin treasury’s reported asset value and its common shareholders’ actual claim on that value are not the same number once a senior preferred instrument sits in the capital stack, and Strive’s own filing says so in writing.
