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Home » Cryptocurrency

Strive Buys $185M in Bitcoin, Holdings Reach 19,000 BTC

Published on: June 2, 2026, 9:46 AM EDT
Kathleen Kinder
Senior Editor • 1,959 Articles
Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. ... See full bio
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Strive has purchased an additional 2,500 Bitcoin for $185.2 million, pushing its total holdings to 19,000 BTC as the company continues to aggressively expand its corporate Bitcoin treasury.

Key Takeaways

  • Strive acquired 2,500 BTC between May 23 and June 1 for approximately $185.2 million.
  • The purchase increased the company’s total Bitcoin holdings to 19,000 BTC, valued at roughly $1.35 billion.
  • Strive plans to expand its fundraising capacity by $4.2 billion to support future Bitcoin purchases.
  • The company continues to rely on equity offerings and preferred stock issuances rather than debt to fund its Bitcoin accumulation strategy.

What Happened?

Bitcoin treasury company Strive, Inc. disclosed in a recent SEC filing that it acquired 2,500 Bitcoin at an average price of approximately $74,092 per coin. The purchase was completed between May 23 and June 1 and cost the company around $185.2 million.

The latest acquisition increases Strive’s total Bitcoin holdings to 19,000 BTC, further strengthening its position among the largest publicly traded corporate Bitcoin holders. The purchase also came during a period of Bitcoin price weakness, allowing the company to accumulate additional coins at a lower average price than its previous purchase announced in May.

Strive acquired an additional 2,500 $BTC for ~$185.2M at an average cost of ~$74,092 per bitcoin.

STRIVE SNAPSHOT
Bitcoin holdings: 19,000
QTD BTC Yield: 23.0%
YTD BTC Yield: 36.7%
Amplification ratio: 57.0%

Cash was increased to maintain 18-month dividend reserve.$ASST $SATA pic.twitter.com/eTPHmMHBh1

— Matt Cole (@ColeMacro) June 2, 2026

Strive Continues Rapid Bitcoin Expansion

The latest purchase marks one of Strive’s most aggressive accumulation periods to date. In roughly ten days, the company added 2,500 BTC to its balance sheet, continuing a growth strategy that has transformed it into a major player in the corporate Bitcoin treasury sector.

According to company disclosures, Strive has grown from holding virtually no Bitcoin to controlling 19,000 BTC in less than a year. The company’s expansion accelerated following its merger with Asset Entities in 2025, which created the publicly traded company operating under the ASST ticker.

Strive was originally founded in 2022 by entrepreneur Vivek Ramaswamy as an asset management firm focused on shareholder value. Since then, the company has increasingly shifted toward a Bitcoin treasury strategy under the leadership of CEO Matt Cole.

Cole recently shared performance metrics showing a quarter to date BTC Yield of 23.0%, a year to date BTC Yield of 36.7%, and an amplification ratio of 57.0%. These metrics are designed to measure growth in Bitcoin holdings on a per share basis after accounting for shareholder dilution.

How Strive Funds Its Bitcoin Purchases?

Unlike some companies that use debt to acquire Bitcoin, Strive primarily funds its purchases through equity issuance and its Variable Rate Series A Perpetual Preferred Stock, known as SATA.

The company recently disclosed increases in both common shares and preferred shares as it raised capital for additional Bitcoin purchases. Strive also reported that cash reserves rose to approximately $137.3 million, including funds reserved to support future dividend payments.

A key component of the company’s strategy is maintaining an 18 month dividend reserve for SATA holders. The preferred stock carries a 13% annual dividend rate and is expected to begin daily cash distributions later this month.

Strive says this structure allows it to attract income focused investors while continuing to accumulate Bitcoin on a debt-free balance sheet.

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$4.2 Billion Expansion Signals More Bitcoin Buying Ahead

The company’s latest Bitcoin purchase comes shortly after announcing plans to expand its fundraising programs by a combined $4.2 billion.

Under the proposal, Strive intends to increase both its common stock and SATA preferred stock at the market programs by $2.1 billion each. The company cited growing investor demand and improved liquidity as reasons for the expansion.

The move suggests Strive intends to continue scaling its Bitcoin treasury strategy rather than slowing down after reaching 19,000 BTC.

Strive Gains Ground as Strategy Sells Bitcoin

The announcement also arrived just days after Strategy disclosed the sale of 32 BTC for approximately $2.5 million. While the amount represented only a small portion of Strategy’s massive Bitcoin holdings, it marked the company’s first publicly disclosed Bitcoin sale in years.

Against that backdrop, Strive’s latest purchase highlights a sharp contrast between the two treasury firms. While Strategy sold a small amount of Bitcoin to support preferred stock obligations, Strive continued adding to its holdings during a market pullback.

The company’s growing treasury has also attracted Wall Street attention. Benchmark analyst Mark Palmer initiated coverage of Strive with a Buy rating and a $32 price target, suggesting significant upside potential from recent trading levels.

CoinLaw’s Takeaway

In my experience, Strive is quickly becoming one of the most closely watched companies in the corporate Bitcoin treasury space. While Strategy still dominates the market by a wide margin, Strive’s pace of accumulation stands out because it has built a sizable Bitcoin position in a relatively short period.

I found the planned $4.2 billion fundraising expansion particularly notable. It signals that management is not treating 19,000 BTC as a milestone to pause at. Instead, the company appears committed to turning investor capital into Bitcoin on an even larger scale. The biggest question going forward will be whether Strive can continue increasing Bitcoin per share faster than it dilutes existing shareholders.

This article has been reviewed and fact-checked by Barry Elad. CoinLaw follows strict Publishing Principles and a documented Fact-Check Policy to ensure accuracy, transparency, and editorial independence across all content.

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References

  • Strive Asset Management Form 8-K Filing
Kathleen Kinder

Kathleen Kinder

Senior Editor


Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. At CoinLaw, she writes timely, reader-focused news articles and also serves as a senior editorial reviewer. Drawing on her background in B2B research, consumer insights, and executive interviews, she ensures every piece delivers clarity, accuracy, and real-world relevance.

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Table of Contents

  • Key Takeaways
  • What Happened?
  • Strive Continues Rapid Bitcoin Expansion
  • How Strive Funds Its Bitcoin Purchases?
  • $4.2 Billion Expansion Signals More Bitcoin Buying Ahead
  • Strive Gains Ground as Strategy Sells Bitcoin
  • CoinLaw’s Takeaway

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