Wise Statistics 2025: Regional Revenues and Account Metrics

Imagine a world where international payments are as seamless as sending a text message. Wise Payments Limited, a trailblazer in the financial technology industry, has been transforming how individuals and businesses transfer money globally. Founded to simplify cross-border transactions, Wise’s journey has been marked by innovation, transparency, and growth. In this article, we’ll explore the company’s remarkable milestones, user base expansion, and financial evolution that highlight its role in redefining global financial connectivity.

Editor’s Choice: Key Milestones

$8 billion valuation as of 2024 places Wise among the top fintech companies globally.
16 million active users were reported in 2024, a 20% increase from the previous year.
Wise processed $80 billion in cross-border payments in 2023, up from $65 billion in 2022.
Expanded services to 57 countries, ensuring enhanced accessibility for users worldwide.
The launch of Wise Platform API helped over 15,000 businesses integrate Wise services into their operations.
Transitioned to being a carbon-neutral company by implementing sustainability-focused initiatives across its operations.
Recognized as one of the Top 10 Fintech Companies to Watch by a leading financial publication.

User Base and Growth Statistics

Wise recorded a 25% growth in user sign-ups, with 4 million new customers joining in 2024.
Its mobile app downloads surpassed 30 million, reflecting a 35% year-over-year increase.
65% of Wise’s customers use personal accounts, while 35% are business users, reflecting its balanced growth.

Catering to Both Personal and Business Financial Needs

The United States accounts for 20% of its user base, followed by the UK at 18%.
Retention rates are high, with 87% of users continuing to use Wise after their first transaction.
Wise is particularly popular among millennials, with 60% of users aged 25-40.
In 2024, Wise saw an 18% increase in corporate clients, emphasizing its growing presence in the B2B segment.

Revenue and Financial Performance

Wise generated $1.5 billion in revenue in 2023, a significant rise from $1.2 billion in 2022.
The company’s net profit margin improved to 15%, reflecting efficient cost management and operational scaling.
Monthly transaction volumes reached $7 billion, highlighting its robust platform performance.
Wise reduced its transfer fees to an average of 0.41%, undercutting many traditional financial institutions.
Investments in technology accounted for $200 million, fueling its growth in automation and AI-driven services.
Revenue from emerging markets grew by 40%, with Latin America and Southeast Asia leading the way.
$1 billion raised in funding rounds between 2022 and 2024, demonstrating strong investor confidence.

Wise Underlying Income & Profit Forecast (2021–2025E)

FY 2025 income is expected to grow 15–20%. This projection highlights Wise’s confidence in maintaining strong financial momentum.
Underlying income rose from £0.45bn in 2021 to £0.55bn in 2022. The growth was modest during this period.
In 2023, income jumped significantly to £0.9bn. This marked a strong post-pandemic recovery phase.
By 2024, income will have further increased to £1.2bn. This shows consistent year-on-year expansion.
2025E projects income above £1.4bn, shown with a striped forecast bar. It indicates potential for continued robust growth.
The underlying PBT margin fell from ~13% in 2021 to ~8% in 2022. Profitability dipped even as income rose.
Margins stayed around ~8% in 2023, showing a flat trend. This may reflect rising costs or strategic reinvestment.
In 2024, the PBT margin recovered sharply to ~22%. This reflects a strong improvement in operational efficiency.
For 2025E, the margin is forecasted between ~15% and ~18%. Though lower than 2024, it’s still a strong performance indicator.

Regional Revenue Distribution

Europe contributed 45% of Wise’s total revenue in 2024, with significant growth in markets like Germany and France.
Revenue from North America rose by 30%, making it the second-largest contributor at 30% of the total revenue.
Emerging markets in Asia and Latin America collectively accounted for 20%, showcasing a 40% year-over-year increase.
Australia and New Zealand contributed 5% to Wise’s global revenue, solidifying its presence in the Pacific.
The UK remains the largest single market, generating $450 million in revenue in 2024.
African markets, though small, showed a 50% growth in revenue, driven by partnerships with local financial institutions.
Wise achieved double-digit growth in 10 new countries, further diversifying its regional revenue streams.

Wise's Global Revenue Distribution and Regional Growth Trends

Business and Personal Account Metrics

Over 10 million personal accounts were active in 2024, a 22% increase from the previous year.
Business accounts saw a 30% year-over-year growth, reaching 5.5 million accounts.
The average transaction value for business accounts is $25,000, compared to $1,500 for personal accounts.
Wise’s multi-currency accounts reached 5 million users, allowing individuals and businesses to hold funds in 40+ currencies.
85% of business users rate Wise’s platform as “excellent” for its speed and low fees.
New features for business accounts, such as bulk payment tools, contributed to a 50% increase in corporate adoption.

Technological Developments and Innovations

Wise invested $200 million in technology R&D, focusing on AI-driven fraud detection and automation.
The Wise Platform API handled over 100 million API calls monthly, enabling seamless third-party integrations.
Its mobile app achieved a 4.8-star rating on major app stores, becoming a top-ranked app in the fintech category.

Setting the Standard for Excellence in Fintech Apps

Enhanced its user experience with real-time payment tracking, reducing customer inquiries by 20%.
Introduced biometric login features, boosting security and ease of access for 80% of users.
Wise implemented blockchain technology for certain transactions, cutting processing times by 15%.
Innovations in cloud computing helped Wise reduce operational costs by 12%, ensuring faster and more reliable services.

WISE’s Key Outputs

Wise facilitated $80 billion in cross-border transactions in 2024, up from $65 billion in 2023.
1.5 million businesses used Wise’s services to send payments in 2024, representing a 20% increase year-over-year.
The average payment completion time is now just 12 seconds, making it one of the fastest in the industry.
Wise saved customers an estimated $1.5 billion in fees compared to traditional banks in 2024.
Over 20 million transactions are processed monthly, reflecting its massive operational scale.
Introduced zero-transfer fee campaigns in selected regions, increasing user engagement by 25%.
Partnered with 50+ financial institutions worldwide, expanding its ecosystem and enabling new customer acquisition.

Wise Profit Before Tax Growth (2021–2024)

Profit Before Tax in 2021 was £41.1 million, reflecting stable early-stage financial performance.
In 2022, profits increased slightly to £43.9 million, showing minimal year-on-year growth.
2023 saw a sharp jump to £146.5 million, over 3x growth compared to the previous year.
By 2024, profits skyrocketed to an impressive £481.4 million, marking over 10x growth from 2021 and 3x from 2023.

Field-Specific Resources

Wise developed customized APIs tailored for e-commerce platforms and marketplaces, boosting adoption by 30% in 2024.
Financial institutions using Wise services for international transfers increased by 25%, totaling over 50 global partners.
The Wise Developer Portal saw a 40% rise in active developers, with 10,000+ API keys issued in 2024.
Resource hubs for freelancers and SMEs received 5 million visits, reflecting Wise’s focus on niche user groups.
Wise for Banks expanded its offerings, integrating into 20 new banking platforms worldwide.
Specialized tools for nonprofits helped facilitate $2 billion in donations through Wise in 2024.
A new education portal launched by Wise offered 20+ financial literacy modules, attracting 1 million learners globally.

Program Areas and Data Elements

The multi-currency account program reached 5 million users, enabling storage and exchange in 40+ currencies.
Wise’s business bulk payments program facilitated $10 billion in payouts, benefiting over 2 million users.
The Wise Rewards Program reported a 50% user participation increase, incentivizing frequent users with discounts.
Integration with accounting tools like QuickBooks and Xero saw a 40% rise in adoption among business users.

Wise Efficiency Through Accounting Tool Integrations

Wise’s data dashboard for businesses introduced real-time analytics, leading to 25% more informed financial decisions.
A new fraud prevention module reduced fraudulent activities by 15%, ensuring secure transactions.
Transaction transparency tools enabled users to track payments with real-time updates, decreasing queries by 20%.

Wise Offers Local Account Details in Multiple Currencies

Wise supports 10 major currencies for receiving and sending money globally.
You can get local account details (like IBAN, sort code, BSB, etc.) in British Pound (GBP), Euro (EUR), and US Dollar (USD).
Australian Dollar (AUD) and New Zealand Dollar (NZD) accounts include BSB/account numbers for local transfers.
Singapore Dollar (SGD) and Romanian Lei (RON) accounts come with a bank code, bank name, and account number.
For the Canadian Dollar (CAD), Wise provides the institution number, transit number, and account number.
Hungarian Forint (HUF) and Turkish Lira (TRY) accounts offer account numbers and IBAN/bank names.

This setup allows users to hold, convert, and send money like a local in each supported country.

Wise Offers Local Account Details in Multiple Currencies — *(Reference: Currenciap)*

Recent Developments

Wise launched its Carbon Offset Program, allowing users to offset their transaction footprint; 500,000 transactions participated in 2024.
A significant partnership with Visa enabled faster transfers across more than 30 countries, cutting processing times by 25%.
Expanded its service offering to cryptocurrency exchanges, enabling instant fiat-to-crypto transactions.
Wise’s Zero-Fee Day campaign boosted transaction volume by 18% in participating regions.
Introduced biometric two-factor authentication, enhancing account security for 75% of users.
Wise Ventures invested $100 million in fintech startups focused on financial inclusion and digital payments.
Opened two innovation hubs in Singapore and the United States, fostering regional product development.

Conclusion

Wise Payments Limited continues to break barriers in global financial technology with its customer-first approach. By leveraging technology-driven innovations, expanding into new markets, and emphasizing cost savings, Wise has established itself as a leader in cross-border payments. Its focus on transparency, user empowerment, and environmental responsibility ensures it remains ahead in an evolving financial landscape. As Wise marches forward, its trajectory is poised to redefine international payments, creating a more connected and inclusive global economy.

Sources

Barry Elad is a dedicated tech and finance enthusiast, passionate about making technology and fintech concepts accessible to everyone. He specializes in collecting key statistics and breaking down complex information, focusing on the benefits that software and financial tools bring to everyday life. Figuring out how software works and sharing its value with users is his favorite pastime. When he's not analyzing apps or programs, Barry enjoys creating healthy recipes, practicing yoga, meditating, and spending time in nature with his child. His mission is to simplify finance and tech insights to help people make informed decisions.