Apple Pay Statistics 2026: Security, Revenue and Wallet Data

Apple reported Services net sales of $109,158 million in fiscal 2025, an increase of 14% over the prior year. That figure is the closest thing to an Apple Pay revenue number in Apple’s fiscal 2025 reporting. Apple’s annual report describes Apple Pay inside Payment Services as a cashless payment service offered alongside Apple Card, and that description attaches no figure to it.

Neither the net sales table nor the business description in that filing attaches a user count, a transaction volume, or a revenue line to Apple Pay. What follows separates Apple’s own disclosures from the central-bank measurements taken in Australia and the euro area. Beyond that, it names the gap where neither of them publishes anything at all.

Key Takeaways

• Services, the category holding Apple Pay, generated $109,158 million in fiscal 2025, up from $96,169 million a year earlier.
• The Reserve Bank of Australia found that Apple Pay, Google Pay and Samsung Pay transactions collectively accounted for around 45% of all Australian card payments by number by the end of 2025.
• Payments made with mobile devices reached 6% of euro area point-of-sale transactions in 2024, a share the European Central Bank describes as almost double its 2022 level.
• 43% of Australian consumers used a mobile device to make a contactless payment during the 2025 survey diary week, up from 35% in 2022.
• RBA-surveyed issuer costs for a wallet-initiated transaction run to around 2 cents per debit transaction and 0.06% of transaction value on credit, on average.
• Apple initially offered the European Commission commitments after it preliminarily concluded that Apple Pay was the only mobile wallet permitted to reach the NFC hardware and software on iOS, 4 commitments in all, covering NFC access, default app choice, monitoring and dispute settlement, and EEA scope.
• Adoption stayed uneven across the bloc, and the share of mobile payments was less than 5% in seven euro area countries.

Editor’s Choice

• Apple’s Services net sales hit $30,739 million in the quarter ended June 27, 2026, against $27,423 million a year earlier.
• Services gross margin reached $82,314 million in fiscal 2025.
• Apple posted quarterly revenue of $109.4 billion in its fiscal 2026 third quarter, up 16% year over year.
• Cash still covered more than half, 52%, of euro area point-of-sale payments in 2024.
• Apple’s Digital ID will roll out first in beta at TSA checkpoints at more than 250 airports across the United States.

Apple Pay Revenue: What Apple Actually Reports

• Total net sales came to $416,161 million in fiscal 2025, a 6% increase.
• Apple attributes the fiscal 2025 Services increase primarily to higher net sales from advertising, the App Store, and cloud services, which names three drivers and leaves payments unnamed.
• Services accounted for roughly 26% of Apple’s fiscal 2025 net sales.
• Services net sales grew by $12,989 million year over year.
• Services gross margin ran at roughly 75% of Services net sales.
• Apple groups Apple Card and Apple Pay together as Payment Services, one of several categories inside Services.

Source: Apple Form 10-K, fiscal 2025, SEC

Payments sit two levels of aggregation beneath the smallest number Apple publishes, which is why no honest Apple Pay revenue figure exists. Every credible attempt at one has to start from the fiscal 2025 Form 10-K Apple files with the SEC. The same aggregation problem shows up across the payments sector we cover, including Cross-Border Payments, where processors report corridors rather than products.

About This Data

Figures here come from 12 primary sources captured in August 2026: Apple SEC filings and platform documentation, European Commission decisions, Reserve Bank of Australia publications, and European Central Bank survey data. Nothing outside company filings, regulator publications, and official documentation qualified, and figures update when those sources publish new editions rather than on a calendar.

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Where Apple Pay Sits in Apple’s Revenue Mix

• Apple’s nine-month fiscal 2026 net sales totaled $364,357 million across five reporting categories.
• iPhone alone contributed $196,515 million of that nine-month total.
• Services contributed $91,728 million over the same nine months, against $80,408 million a year earlier.
• iPad contributed $21,700 million for the nine months.

Apple Pay sits as a component of the second-largest slice above, which sets a hard ceiling on how precisely anyone outside Apple can size it.

Recent Developments

• July 30, 2026: Apple reported June-quarter records for total company revenue and earnings per share, with iPhone, Mac, and Services revenue all setting new June quarter records.
• June 2026: The Reserve Bank of Australia published its Review of Payments System Regulation issues paper, which examines mobile wallet access to NFC, what wallet transactions cost issuers, and contractual limits on fee disclosure.
• May 2026: The RBA reported results from its seventh Consumer Payments Survey, conducted from October to early December 2025.
• January 2026: Apple reported Services net sales of $30,013 million for the quarter ended December 27, 2025.
• November 12, 2025: Apple launched Digital ID, letting users create an ID in Apple Wallet from a US passport.

Apple Services Revenue by Quarter

• Services net sales were $26,340 million in the quarter ended December 28, 2024.
• Nine-month Services net sales reached $91,728 million against $80,408 million a year earlier.
• Company gross margin ran at 50.1% in the June 2026 quarter, including a favorable impact of approximately 2 percentage points from tariff refunds.
• Diluted earnings per share reached $2.02 in that quarter, up 29% year over year.

The Services line climbed in every comparable period above without Apple ever separating out what payments contributed.

Worth noting: Apple’s Services line grew in every reported period, yet neither the fiscal 2025 net sales table nor the business description beside it attaches a revenue figure, a user count or a transaction volume to Apple Pay. Analysts who quote a global Apple Pay user number are quoting a model, not a disclosure, and the two should never be presented as equivalent.

Mobile Wallet Share of Payments by Market

• Most of these transactions were made in the in-person environment, the RBA reports.
• The RBA credits mobile wallets with enhanced security through tokenisation and biometric authentication.
• Payments with mobile devices accounted for more than 10% of point-of-sale transactions in the Netherlands, Finland and Ireland.
• The share of mobile payments was less than 5% in seven euro area countries.
• By value, the mobile-device share of euro area point-of-sale payments rose from 4% in 2022 to 7% in 2024.

Scope explains the gap. Australia’s figure covers three wallet brands as a share of card payments, while the euro area figure covers every mobile device as a share of all point-of-sale payments. Stack them into one global chart, and you get a number no regulator would sign, a problem that runs through mobile wallet industry data generally.

What percentage of people use Apple Pay?

None of the primary sources reviewed here publishes an Apple-Pay-only usage rate. The RBA measured that 43% of Australian consumers used a mobile device for a contactless payment during the diary week, and its wallet-share figure of around 45% of card payments bundles Apple Pay with Google Pay and Samsung Pay. Apple itself publishes no Apple-Pay-only usage rate.

Euro Area Point-of-Sale Payment Mix

• The proportion of euro area card payments at the point of sale increased from 34% in 2022 to 39% in 2024.
• By payment value, cards accounted for 45% of point-of-sale transactions against 39% for cash.
• Cash was the most frequently used point-of-sale method in 14 of 20 euro area countries in 2024.
• Cards were the most frequently used instrument for online payments at 48% of transactions, with payment wallets and mobile apps at 29%.

That 29% online share for wallets and mobile apps is the closest published proxy for the checkout-conversion question merchants keep asking, and it still does not isolate Apple Pay. The same measurement problem shapes how the Chinese market is reported in Alipay and WeChat Pay market share data, where wallet and card rails blur into one another.

How Fast Cash Is Losing Share at the Euro Area Checkout

• Cash covered 79% of euro area point-of-sale payments in 2016.
• That share had fallen to 72% by 2019.
• Cash gave up 3.5 percentage points of euro area point-of-sale share by number each year between 2022 and 2024, against 4.3 points a year between 2019 and 2022.
• Wallets are picking up a fraction of what cash gives up each survey wave, and cards are absorbing the rest.

Australian Mobile Wallet Adoption

• The card share of Australian payments declined from 76% in 2022 to around 73% in 2025.
• Respondents aged 18 to 29 made around 80% of their payments using cards, against around 60% for those aged 65 and over.
• Mobile wallet use increased across all age groups in the 2025 survey.
• Australian consumers used cards for transactions of all sizes in 2025, including transactions under $10 that were historically made with cash.
• Cash use for everyday transactions was stable relative to the 2022 survey.

Card share slipped while wallet use climbed, which sounds contradictory until you notice that a wallet tap is still a card payment. Wallets present a card rather than replace the rail, and the same distinction governs how contactless payment adoption data should be read.

Apple Pay Security Features Documented by Apple

• The Secure Element is an industry-standard certified chip running the Java Card platform, compliant with financial industry requirements for electronic payments.
• The Secure Element IC and the Java Card platform are certified in accordance with the EMVCo Security Evaluation process.
• The Secure Element IC has been certified based on the Common Criteria standard.
• The NFC controller routes communication between the Application Processor and the Secure Element, and between the Secure Element and the point-of-sale terminal.
• Apple Pay servers manage the Device Account Numbers stored in the Secure Element.

Source: Apple Platform Security guide, 2026

Apple documents that the Secure Enclave manages the authentication process and allows authorized transactions to proceed, with user authorization by biometric authentication or a password or passcode. That places biometric verification at the center of the authorization path rather than at its edge. Apple further specifies that the intent is passed directly to the Secure Element or Secure Enclave without going through the Application Processor.

Apple Pay Security Risks and the Data Missing From These Filings

• Apple states that Apple Pay does not collect any transaction information that can be tied back to the user.
• Apple describes payment transactions as being between the user, the merchant, and the card issuer.
• Apple Pay works across supported iPad, iPhone, Mac, Apple Watch, and Apple Vision Pro devices in stores, apps, and on the web in Safari.
• Apple’s fiscal 2025 net sales table disaggregates revenue into five categories, none of which is Apple Pay, and the business description names Apple Pay without attaching a figure.
• The security architecture is unusually well documented while the security outcomes are not documented at all, and readers should hold those two facts side by side.

Source: Apple Platform Security guide and Apple annual report, 2025 to 2026

Why it matters: Apple’s own documentation states that a payment transaction runs between the user, the merchant and the card issuer. That routing means a declined Apple Pay payment is an issuer decision rather than an Apple one, which is consistent with Apple publishing no Apple Pay fraud data.

Why did Apple Pay decline?

Apple’s documentation points the answer at the card issuer. Apple describes payment transactions as sitting between the user, the merchant, and the card issuer, so an authorization refusal originates with the issuer rather than with Apple. On the device side, the Secure Enclave must first authorize the transaction through biometric authentication or a passcode before it proceeds.

What a Wallet Tap Costs Card Issuers

• Using a recent survey of Australian issuers, the RBA estimates issuer costs for a wallet-initiated transaction at around 2 cents per debit transaction on average.
• The equivalent credit-side estimate is 0.06% of transaction value on average.
• Some mobile wallet providers contractually prevent issuers from disclosing the fees associated with mobile wallet transactions, which the RBA notes may limit competitive pressure on those fees.
• Stakeholders have raised with the RBA the limited degree of competition faced by the Apple Pay wallet on iOS devices.
• The RBA notes that not all operating systems allow fee-free direct access to NFC technology on terms equivalent to the native mobile wallet for third-party apps in Australia.

Source: Reserve Bank of Australia Review of Payments System Regulation, 2026

A regulator had to run a survey to establish numbers that, in a card network, would simply be published, and the Visa network statistics we track are public precisely because interchange schedules are. That some issuers are contractually barred from naming their wallet fees is the most consequential line in the RBA’s own review of payments regulation, which has yet to reach a decision.

Is there a downside to paying with Apple Pay?

The costs sit upstream of the shopper. Australian issuers absorb an RBA-surveyed estimate of around 2 cents per debit transaction and 0.06% of value on credit, and some are contractually prevented from disclosing those fees. On the choice side, the Commission preliminarily concluded that Apple abused its dominant position by refusing to supply the NFC input on iOS to competing mobile wallet developers.

EU NFC Rules Opening iPhone Tap-to-Pay to Rivals

• The Commission preliminarily found that Apple has significant market power in smart mobile devices and a dominant position on the in-store mobile wallet market on iOS.
• Apple initially offered to allow third-party wallet providers access to the NFC input on iOS devices free of charge, using Host Card Emulation mode.
• Apple initially offered to let users set an HCE payment app as their default app for payments in stores, with access to Field Detect, Double-click, Touch ID, Face ID and the device passcode.
• Apple initially offered to apply those commitments to all third-party mobile app developers established in the European Economic Area and to all iOS users with an Apple ID registered in the EEA.
• The Commission invited comments from interested third parties on Apple’s proposed commitments before adopting them.

Source: European Commission commitments decision, July 2024

The full commitments decision sets out the monitoring mechanism and separate dispute settlement system named in the table above, and the enforcement machinery that separates a supervised commitment from a press release.

Apple Wallet Capabilities Added Since 2022

• Apple introduced the ability to add a driver’s license or state ID to Apple Wallet in 2022.
• Digital ID lets users create an ID in Apple Wallet using information from a US passport and present it with an iPhone or Apple Watch.
• Apple states that Digital ID is not a replacement for a physical passport and cannot be used for international travel or border crossing.
• Apple Wallet also supports Apple Pay-enabled transit, student ID, and access cards.
• Since introducing the ability to add a driver’s license or state ID to Apple Wallet in 2022, we’ve seen how much users love having their ID right on their devices. said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet.

Is Apple Pay Safer Than Using a Card?

Apple Pay adds two documented layers a plastic card does not have, though none of the primary sources reviewed here publish a comparative fraud rate. Payment credentials sit in a Secure Element certified under the EMVCo Security Evaluation process, and Apple Pay servers manage the Device Account Numbers stored there. The RBA separately credits mobile wallets with enhanced security through tokenisation and biometric authentication.

The honest limit on that comparison is that nobody has published the outcome data. Apple’s fiscal 2025 net sales table disaggregates revenue into five categories, none of which is Apple Pay, and the business description names Apple Pay without attaching a figure, so the architectural case is documented while the empirical case is not.

How Much Does Apple Pay Take From a $1,000 Purchase?

Nothing is deducted from the shopper. Apple describes a payment transaction as running between the user, the merchant and the card issuer, and the price paid at checkout is unchanged by using a wallet. Card issuers absorb the cost instead.

On a $1,000 credit card purchase made through a mobile wallet, the RBA’s average credit-side estimate of 0.06% of transaction value works out at roughly $0.60 of issuer cost. On the debit side, the RBA’s surveyed estimate is a flat figure of around 2 cents per transaction rather than a percentage.

Conclusion

Apple’s Services net sales reached $109,158 million in fiscal 2025, the smallest container Apple Pay is ever reported inside. Until Apple changes that, the honest answer to “how big is Apple Pay” is that nobody outside Cupertino knows. What can be measured comes from central banks: around 45% of all Australian card payments by number ran through Apple Pay, Google Pay and Samsung Pay by the end of 2025, 6% of euro area point-of-sale payments were made with mobile devices in 2024, and RBA-surveyed Australian issuer costs for a wallet-initiated debit transaction are estimated at around 2 cents.

Two things are worth watching from here. Apple initially offered to allow third-party wallet providers access to the NFC input on iOS devices free of charge, which should make the EEA the first market where an Apple Pay share can be measured against genuine on-device competition. Meanwhile, the RBA has put wallet fee opacity on the record as a policy question rather than an industry grumble, which is the same trajectory that preceded fee transparency rules in adjacent categories such as Buy Now, Pay Later (BNPL).