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Home » Cryptocurrency

Michael Saylor’s Strategy Boosts Bitcoin Holdings Despite Price Slump

Published on: August 18, 2025
Kathleen Kinder
Written By
Kathleen Kinder
Kathleen Kinder
Senior Editor • 1,745 Articles
Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. ... See full bio
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Michael Saylor’s Strategy has added another 430 Bitcoin to its massive crypto treasury, even as Bitcoin prices continue to drop.

Key Takeaways

  • 1Strategy bought 430 BTC for $51.4 million at an average price of $119,666 per coin.
  • 2Total Bitcoin holdings now stand at 629,376 BTC, valued at around $72 billion.
  • 3The firm updated its stock issuance guidance to allow share sales even under lower valuation multiples.
  • 4Despite falling BTC and MSTR stock prices, Strategy remains committed to its aggressive Bitcoin accumulation strategy.

What Happened?

Strategy, the crypto-focused enterprise software firm led by Michael Saylor, purchased 430 Bitcoin last week for over $51 million. The move came during a broader market decline, with Bitcoin falling below $115,000. Alongside the purchase, Strategy also revised its stock sale strategy to give itself more flexibility in raising capital.

Strategy Buys More Bitcoin Despite Market Drop

The company bought the latest batch of 430 Bitcoin between August 11 and 17, paying an average of $119,666 per coin. This marks Strategy’s third consecutive weekly purchase, bringing its total holdings to 629,376 BTC, or roughly 3% of Bitcoin’s total supply.

  • The full stash is currently worth about $72 billion, though the value fluctuates with market conditions.
  • The average cost per coin across all acquisitions is $73,320.
  • The company used over $50 million in proceeds from its stock offerings to fund this latest acquisition.

Michael Saylor, Executive Chairman of Strategy, signaled the purchase with a cryptic post on X saying “Insufficient Orange”, a now-familiar code for the company’s Bitcoin buys.

Strategy has acquired 430 BTC for ~$51.4 million at ~$119,666 per bitcoin and has achieved BTC Yield of 25.1% YTD 2025. As of 8/17/2025, we hodl 629,376 $BTC acquired for ~$46.15 billion at ~$73,320 per bitcoin. $MSTR $STRC $STRK $STRF $STRD https://t.co/FLRjCKDMQO

,Michael Saylor (@saylor) August 18, 2025

Equity Strategy Shift: New ATM Guidance

Bitcoin vs. Solana Statistics 2025: Market Cap, Speed & Sustainability ComparedAlong with increasing its Bitcoin holdings, Strategy updated its At-The-Market (ATM) equity program. Previously, the firm avoided issuing shares if the stock was trading below 2.5x its modified net asset value (mNAV) to prevent dilution.

Strategy Updates Equity Guidance
Image Credit – Michael Saylor @X

Now, Strategy has adjusted the policy:

  • Will issue new shares more freely if mNAV is above 4.0x.
  • If between 2.5x and 4.0x, the firm may issue equity depending on market conditions.
  • Below 2.5x, capital could be redirected to pay down debt or dividends.
  • If mNAV drops under 1.0x, Strategy may consider repurchasing its own shares using credit.

This move gives the company greater flexibility in navigating market conditions while continuing its aggressive Bitcoin accumulation.

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Continued Market Pressure on BTC and MSTR

The recent acquisition came as both Bitcoin and MSTR shares saw declines:

  • Bitcoin slipped by nearly 3.4% in the past week, now trading under $116,137.
  • MSTR stock has dropped over 8% in the past five trading days, currently around $358.
  • These drops follow reports that Vanguard reduced its stake in Strategy by 10%, amplifying investor unease.

Despite this, Strategy’s long-term performance remains strong:

  • MSTR stock is still up 22% year-to-date and 174% over the past 12 months.
  • Bitcoin itself has also gained 22% since the start of the year, despite recent pullbacks.
Btc Price After Strategy Btc Buy
Image Credit – CoinGecko.com

A Historic Bitcoin Bet

According to SaylorTracker, Strategy has accumulated 629,376 BTC in just the past nine months, more than doubling its holdings since the November Trump election. This pace significantly exceeds the 252,220 BTC the company had acquired in the four years prior.

MICHAEL SAYLOR TRACKER 8/18

Michael Saylor @saylor and Strategy $MSTR currently hold 629,376 Bitcoin worth $72.4 Billion

629,376 Bitcoin is 2.997% of the Bitcoin that can ever exist

,Michael Saylor Tracker (@SaylorTracker) August 18, 2025

Strategy’s current stash surpasses the combined holdings of the top 10 corporate Bitcoin holders, reinforcing its position as the most committed Bitcoin treasury on the planet.

CoinLaw’s Takeaway

I’m honestly impressed by Strategy’s unwavering commitment. Buying Bitcoin amid a market pullback shows guts, and Michael Saylor is doubling down when many are pulling back. In my experience, most public companies shy away from aggressive moves in volatile conditions, but Strategy keeps pushing forward. The updated ATM guidance shows they’re thinking long-term, even if short-term stock dips raise eyebrows. For anyone watching institutional crypto adoption, this is a major signal.

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Kathleen Kinder

Kathleen Kinder

Senior Editor


Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. At CoinLaw, she writes timely, reader-focused news articles and also serves as a senior editorial reviewer. Drawing on her background in B2B research, consumer insights, and executive interviews, she ensures every piece delivers clarity, accuracy, and real-world relevance.

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Table of Contents

  • Key Takeaways
  • What Happened?
  • Strategy Buys More Bitcoin Despite Market Drop
  • Equity Strategy Shift: New ATM Guidance
  • Continued Market Pressure on BTC and MSTR
  • A Historic Bitcoin Bet
  • CoinLaw’s Takeaway
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