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Home » Cryptocurrency

Strategy Buys $1.57B Bitcoin, Holdings Climb Above 761K BTC

Published on: March 16, 2026
Kathleen Kinder
Written By
Kathleen Kinder
Kathleen Kinder
Senior Editor • 1,907 Articles
Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. ... See full bio
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Barry Elad
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Barry Elad
Barry Elad
Founder & Senior Journalist • 588 Articles
Barry Elad is a finance and tech journalist who loves breaking down complex ideas into simple, practical insights. Whether he's exploring fi... See full bio
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Strategy has added another 22,337 Bitcoin to its balance sheet, pushing its total holdings above 761,000 BTC as Michael Saylor’s company continues one of the most aggressive corporate crypto buying campaigns in the market.

Key Takeaways

  • Strategy bought 22,337 BTC for about $1.57 billion last week.
  • The company’s total Bitcoin holdings now stand at 761,068 BTC, acquired for roughly $57.61 billion.
  • The latest purchase was funded mainly through sales of STRC preferred shares and Class A common stock.
  • The move marks Strategy’s fifth largest weekly Bitcoin purchase on record and further strengthens its position as the world’s biggest public corporate holder of Bitcoin.

What Happened?

Strategy disclosed in a filing with the U.S. Securities and Exchange Commission that it bought 22,337 Bitcoin between March 9 and March 13 at an average price of $70,194 per coin. That lifted the company’s total Bitcoin reserves to 761,068 BTC.

The latest buy follows another major purchase a week earlier, when the company acquired 17,994 BTC for about $1.28 billion. Together, the back to back buys show that Strategy is still moving aggressively even as Bitcoin trades around the low to mid $70,000 range.

Strategy has acquired 22,337 BTC for ~$1.57 billion at ~$70,194 per bitcoin. As of 3/15/2026, we hodl 761,068 $BTC acquired for ~$57.61 billion at ~$75,696 per bitcoin. $MSTR $STRC https://t.co/6hv6PjzOKQ

— Michael Saylor (@saylor) March 16, 2026

Strategy Keeps Expanding Its Bitcoin Bet

Michael Saylor’s Strategy has turned Bitcoin accumulation into the center of its corporate identity, and the latest filing adds another major chapter to that approach. With 761,068 BTC now on its books, the company holds more than 3.4% of Bitcoin’s fixed 21 million supply, based on figures shared in the source reports.

Strategy said its total Bitcoin stash was acquired for about $57.61 billion, with an average purchase price of roughly $75,696 per Bitcoin. That means the company’s latest acquisition came in below its overall average cost basis, giving it a lower entry price than many of its earlier purchases.

The scale of the latest move also stands out historically. By volume, the 22,337 BTC buy ranks as the fifth largest weekly Bitcoin purchase ever made by the company. That is notable because Strategy has already built one of the largest treasury positions in corporate history, yet it is still buying in blocks large enough to move sentiment across the market.

How the Purchase Was Funded?

The company financed the latest Bitcoin purchase through a mix of equity sales and preferred stock issuance. According to the filing details included across the source material, Strategy sold about 11.9 million STRC shares for roughly $1.18 billion during the week. It also sold about 2.8 million Class A common shares, generating around $396 million.

That means the bulk of the latest Bitcoin buy was funded by STRC, which has become an increasingly important part of Strategy’s capital raising machine. Reports also noted that the company recently adjusted its sales rules, allowing more flexibility in how it runs the program.

Beyond STRC, Strategy also operates several preferred equity programs tied to its broader fundraising strategy, including STRK, STRF, and STRD. These offerings are part of the company’s wider 42-42 initiative, a plan aimed at raising $84 billion through equity sales and convertible notes by 2027 to keep buying more Bitcoin.

Each offering appears designed for a different investor appetite. Some focus on dividend income, while others offer conversion features or different risk profiles. In simple terms, Strategy is building a full scale funding structure around one main objective, buying and holding more Bitcoin.

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Market Reaction and Saylor’s Signal

The market appeared to welcome the news. Source reports said MSTR shares rose about 4% in premarket trading, while Bitcoin traded near $73,600 to $74,000 after gaining over the weekend.

Strategy Mstr Stock Price 16th March
Image Credit – Google Finance

Saylor also appeared to hint at the purchase before the filing became public. One report noted that he posted, “Stretch the Orange Dots.” on social media, a line widely read as a signal that the company was still adding to its Bitcoin position.

That kind of messaging has become part of the Strategy playbook. Saylor often telegraphs confidence in Bitcoin before official announcements, helping keep the company closely tied to broader crypto market momentum.

Why This Matters?

Strategy is no longer just a software company with a Bitcoin treasury. It is increasingly being viewed as a Bitcoin holding vehicle powered by capital markets. Every new purchase expands that identity and increases the company’s influence over the broader conversation around institutional Bitcoin adoption.

The latest buy also shows that Strategy is not slowing down. If the company wants to reach 1 million BTC, it would still need to acquire another 238,932 Bitcoin. That keeps attention firmly on its future fundraising activity and on whether investors will continue backing its strategy at scale.

CoinLaw’s Takeaway

I think this latest move shows just how committed Strategy is to turning corporate finance into a direct pipeline for Bitcoin accumulation. In my experience, companies usually become more cautious after building a position this large, but Strategy keeps doing the opposite and that is exactly why the market keeps watching it so closely.

I found the funding side just as important as the Bitcoin buy itself. The real story here is not only that Strategy bought more BTC, but that it has built a repeatable system to keep raising money and feeding that capital into Bitcoin. That makes this more than a treasury move. It looks like a long term operating model.

This article has been reviewed and fact-checked by Barry Elad. CoinLaw follows strict Publishing Principles and a documented Fact-Check Policy to ensure accuracy, transparency, and editorial independence across all content.

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References

  • Strategy Inc SEC Filing Form 8-K
Kathleen Kinder

Kathleen Kinder

Senior Editor


Kathleen Kinder brings over 11 years of experience in the research industry, with deep expertise in finance, cryptocurrency, and insurance. At CoinLaw, she writes timely, reader-focused news articles and also serves as a senior editorial reviewer. Drawing on her background in B2B research, consumer insights, and executive interviews, she ensures every piece delivers clarity, accuracy, and real-world relevance.

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Disclaimer: The content published on CoinLaw is intended solely for informational and educational purposes. It does not constitute financial, legal, or investment advice, nor does it reflect the views or recommendations of CoinLaw regarding the buying, selling, or holding of any assets. All investments carry risk, and you should conduct your own research or consult with a qualified advisor before making any financial decisions. You use the information on this website entirely at your own risk.

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Table of Contents

  • Key Takeaways
  • What Happened?
  • Strategy Keeps Expanding Its Bitcoin Bet
  • How the Purchase Was Funded?
  • Market Reaction and Saylor’s Signal
  • Why This Matters?
  • CoinLaw’s Takeaway
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