Strategy has added another $1 billion worth of Bitcoin, pushing its total holdings close to the 800,000 BTC mark.
Key Takeaways
- Strategy acquired 13,927 BTC for about $1 billion at an average price of $71,902.
- Total holdings now stand at 780,897 BTC, worth a combined $59.02 billion.
- The company is just 19,103 BTC away from reaching 800,000 BTC.
- Despite $14.5 billion in unrealized losses, Strategy continues aggressive accumulation.
What Happened?
Strategy purchased 13,927 Bitcoin between April 6 and April 12, according to a filing with the US Securities and Exchange Commission. The buy was funded through the company’s preferred equity offering, continuing its long standing Bitcoin accumulation strategy.
Strategy has acquired 13,927 BTC for ~$1.00 billion at ~$71,902 per bitcoin and has achieved BTC Yield of 5.6% YTD 2026. As of 4/12/2026, we hodl 780,897 $BTC acquired for ~$59.02 billion at ~$75,577 per bitcoin. $MSTR $STRC https://t.co/xVKjg2cEVP
— Michael Saylor (@saylor) April 13, 2026
Strategy Pushes Toward 800,000 BTC
Strategy has strengthened its position as the largest corporate holder of Bitcoin after adding another 13,927 BTC to its balance sheet. The purchase, valued at approximately $1 billion, was executed at an average price of $71,902 per coin.
With this latest acquisition, the company’s total Bitcoin holdings have reached 780,897 BTC, acquired at a total cost of $59.02 billion and an average purchase price of $75,577. This means the firm now holds roughly 3.8% of Bitcoin’s total circulating supply, far ahead of any other public company.
The company is now just 19,103 BTC away from the 800,000 milestone, a target that appears increasingly achievable given its current pace of accumulation.
Funding Strategy and Capital Raising
The latest purchase was funded through Strategy’s STRC preferred equity program, which continues to play a key role in financing Bitcoin acquisitions.
- The company sold 10 million STRC shares to raise approximately $1 billion.
- STRC offers an annual yield of around 11.5%, with monthly dividends.
- No shares were issued from other stock classes during this period.
Recent data shows that STRC issuance has surged, marking one of its largest weekly sales on record, nearly three times the recent average. This highlights strong investor demand and provides Strategy with ongoing capital to expand its Bitcoin position.
Additionally, the company still has over $57 billion in remaining at the market offering capacity, giving it significant room to continue buying Bitcoin in the future.
Buying Through Losses and Market Volatility
Strategy’s aggressive buying comes even as it faces substantial unrealized losses. In the first quarter of 2026, the company reported around $14.5 billion in unrealized losses due to a decline in Bitcoin’s price below its average cost basis.
Despite this, the company reported a BTC Yield of 5.6% year to date, reflecting performance on a per share basis and reinforcing its long term accumulation strategy.
Market conditions have also been volatile. Bitcoin recently climbed above $70,000 and briefly crossed $73,000 following a US Iran ceasefire announcement, supported by strong inflows into spot Bitcoin ETFs, which recorded $786 million in inflows during the same period.
However, renewed geopolitical tensions and stalled negotiations led to a pullback toward $71,000, with analysts expecting continued price swings in the near term.
Strategy’s Long Term Bitcoin Model
Executive Chairman Michael Saylor continues to emphasize the sustainability of Strategy’s approach. According to him, the company’s Bitcoin holdings only need to grow at 2.05% annually to cover all preferred stock dividends indefinitely. Saylor stated:
The company’s internal data suggests it has nearly 48.7 years of dividend coverage at current reserve levels, reinforcing its confidence in Bitcoin as a long term treasury asset.
Since starting its accumulation strategy in 2020, Strategy has completed over 105 Bitcoin purchases and continues to acquire BTC at a pace that exceeds new supply from miners. In March 2026 alone, the company bought nearly three times more Bitcoin than was mined globally.
Market Influence and Outlook
Strategy’s continued accumulation is increasingly seen as a key driver of Bitcoin market momentum. Analysts from Laser Digital noted that the company’s buying activity, combined with ETF inflows, played a role in the recent price rally.
At its current pace, some projections suggest Strategy could reach one million Bitcoin holdings as early as November 2026, provided it maintains access to capital and market conditions remain supportive.
The company’s stock continues to trade at a premium to its net asset value, indicating sustained investor confidence in its Bitcoin focused strategy.
CoinLaw’s Takeaway
In my experience, Strategy is no longer just investing in Bitcoin, it is actively shaping the market itself. The scale of its buying is massive, and the fact that it continues to accumulate even during downturns shows a level of conviction that few companies can match.
I found the 2.05% breakeven figure particularly striking. It suggests that Strategy is not chasing short term gains but building a system designed to survive and thrive over decades. That kind of long term thinking is rare in public markets.
At the same time, this strategy is not without risk. Heavy reliance on capital markets and exposure to Bitcoin volatility means the model depends heavily on continued investor confidence. Still, for now, Strategy is clearly playing a different game, and it is playing it big.
