Coinbase users in the U.S. and Canada can now buy crypto more easily with Samsung Pay, thanks to a new partnership aimed at expanding digital asset adoption.
Key Takeaways
- 1Coinbase has integrated Samsung Pay, allowing direct crypto purchases for users in the U.S. and Canada.
- 2The feature is rolling out to select accounts, with full availability expected in the coming weeks.
- 3This move aims to simplify and speed up transactions, while combining robust security features from both platforms.
- 4Coinbase continues its push for mainstream adoption, following similar partnerships with Apple Pay and PNC Bank.
What Happened
Coinbase has officially added Samsung Pay as a payment option within its app, enabling users to fund their accounts and purchase cryptocurrency without leaving the platform. The rollout begins this week for selected users in the United States and Canada and will be available to all eligible users in the region over the next few weeks.
Selling your fiat just got easier.
— Coinbase 🛡️ (@coinbase) July 29, 2025
Simply buy crypto or fund your account with @Samsung Pay on Coinbase.
Rolling out this week, starting in North America. pic.twitter.com/QEkbr6H0g9
Aiming for a Smoother Crypto Experience
This new integration is part of Coinbase’s broader effort to eliminate barriers to crypto adoption. By working with Samsung Pay, Coinbase allows users to skip manual entry of payment details and avoid switching between apps. Transactions can now be completed in a few taps, offering a seamless experience similar to mainstream financial apps.
- The integration supports near-instant transfers, which drastically reduces the time it takes for users to deposit funds.
- It provides a native mobile experience, especially attractive to users already familiar with Samsung’s payment ecosystem.
Strength in Security
Both platforms bring powerful security features to the table. Samsung Pay leverages tokenization, biometric authentication, and the Samsung Knox system, which secures sensitive information on the device itself. Coinbase complements this with two-factor authentication and offline storage of crypto assets.
The integration reflects a growing trend where digital finance tools and crypto platforms merge to create safer, more efficient ecosystems for users.
Broader Adoption in Sight
Samsung Pay is estimated to have over 30 million users in the U.S. alone, and this partnership could give Coinbase exposure to a new demographic of mobile-first users. The feature will not only help returning crypto traders but also attract new entrants who prefer mobile-based financial tools.
Coinbase recently made another major move by partnering with PNC Bank, signaling a deeper commitment to expanding crypto’s footprint in conventional finance. Meanwhile, competitors like PayPal and Cash App have already enabled direct crypto transactions, which puts added pressure on other exchanges like Kraken to catch up.
- The companies have hinted at expanding Samsung Pay’s integration globally, though no timeline has been confirmed.
- Full access for all U.S. and Canadian users is expected by the end of next month.
Despite the promising news, Coinbase stock (COIN) dipped slightly, trading at $378.63 early Tuesday. This was down from Monday’s close and well below its all-time high of $436 on July 18.
CoinLaw’s Takeaway
I love seeing crypto get easier for the average person. Integrating Samsung Pay with Coinbase is a big move that makes buying digital assets as simple as grabbing a coffee with your phone. It’s not just about speed, though. The security features are strong, and for folks who are already using Samsung Pay, this feels like a natural next step. To me, this is another clear sign that crypto is moving closer to being part of our everyday financial lives. It also sends a message to other exchanges: keep up or get left behind.
