Cardone Capital has increased its Bitcoin holdings to more than 2,700 BTC after buying additional coins when the cryptocurrency traded near $59,000, underscoring Grant Cardone’s long term conviction in Bitcoin.
Key Takeaways
- Cardone Capital now holds more than 2,700 BTC after purchasing additional Bitcoin near the $59,000 price level.
- The company added 282 BTC on June 19, a purchase valued at roughly $18 million at the time.
- The firm reportedly held around $200 million worth of Bitcoin as of May alongside its real estate portfolio.
- Grant Cardone is targeting 3,000 BTC in 2026 and 10,000 BTC over the long term through a strategy funded by rental income.
What Happened?
Real estate investor and billionaire Grant Cardone said Cardone Capital has increased its Bitcoin position by purchasing additional BTC during the recent market decline. According to Cardone, the latest acquisition lifted the company’s total Bitcoin holdings to more than 2,700 BTC.
Cardone disclosed the purchase in a post on X, saying the company bought more Bitcoin while the asset traded near $59,000, continuing its strategy of accumulating the cryptocurrency during periods of weakness.
CardoneCapital adding BTC at 59,000
— Grant Cardone (@GrantCardone) June 29, 2026
Now holding ~2700+BTC
I believe.
Cardone Continues Buying the Dip
Cardone has become one of the more vocal advocates of combining real estate and Bitcoin under a single investment strategy. Rather than reducing exposure during market pullbacks, the entrepreneur has consistently described lower prices as opportunities to accumulate more BTC.
The latest purchase follows another major acquisition earlier this month when Cardone Capital added 282 BTC, a transaction worth approximately $18 million when Bitcoin was trading near $63,000.
The additional purchases have pushed the firm’s total holdings above 2,700 BTC, placing Cardone Capital among a growing group of private companies that publicly disclose significant Bitcoin reserves.
A Different Corporate Bitcoin Strategy
Unlike many corporate Bitcoin holders that rely on debt offerings or equity sales to fund their purchases, Cardone Capital has adopted a different model.
The company uses cash flow generated from rental properties to buy Bitcoin on a regular basis. Cardone has repeatedly said the firm works to improve cash flow from its real estate assets and channels that income into steady Bitcoin purchases.
The company owns thousands of residential units and Class A office properties in addition to its growing cryptocurrency holdings. As of May, Cardone Capital reportedly held roughly $200 million in Bitcoin.
Cardone has also argued that combining income producing real estate with Bitcoin could potentially outperform traditional real estate investment trusts by creating an additional source of long term growth.
Ambitious Bitcoin Targets Ahead
Cardone’s Bitcoin ambitions continue to grow.
The entrepreneur has set a target of reaching 3,000 BTC in 2026 and eventually building a reserve of 10,000 BTC over the long term. He has also discussed plans to launch a publicly traded Bitcoin focused real estate company.
Cardone remains highly optimistic about the future of the digital asset and has previously maintained a Bitcoin price target of $189,425 in 2026.
While the strategy carries risks, including potential declines in real estate cash flow and continued cryptocurrency volatility, Cardone has remained committed to disciplined accumulation instead of trying to time short term market swings.
Growing Institutional Confidence in Bitcoin
Cardone Capital’s latest purchase also reflects a broader trend across the corporate world. More companies and institutional investors are increasingly treating Bitcoin as a long term treasury asset and are using market corrections as buying opportunities.
The firm’s decision to increase its holdings during a period of weakness highlights the growing confidence among some investors that Bitcoin can play a strategic role alongside traditional assets.
CoinLaw’s Takeaway
In my experience, the most interesting part of Cardone’s strategy is not the size of his Bitcoin holdings but the way he is funding them. Instead of borrowing money or issuing new shares, he is using cash flow from real estate to steadily accumulate Bitcoin. I found this approach unique because it creates a recurring source of demand that is less dependent on capital markets. Whether the strategy ultimately succeeds will depend on both property performance and Bitcoin’s long term trajectory, but Cardone is clearly positioning himself as one of the biggest corporate believers in the asset.
