Alipay Statistics 2025: User Adoption, Transaction Volumes, and Technological Innovations

When it comes to the digital payments revolution, few names resonate as profoundly as Alipay. Born in the vibrant ecosystem of China’s digital marketplace, Alipay has transformed how people transact, save, and interact financially. It’s more than just an app, it’s an ecosystem. Imagine walking into a café in New York, a market in Paris, or a train station in Beijing and paying seamlessly, all with one tap. That’s the convenience Alipay provides to over 1.4 billion users globally. As we dive into the numbers for 2025, let’s uncover what makes this platform a global giant in digital finance.

Editor’s Choice: Key Alipay Statistics

• Alipay processed $20.1 trillion in transactions in 2025, cementing its lead in global mobile payments.
• It holds 53% of China’s mobile payment market, staying ahead as the top platform in the country.
• 1.4 billion monthly active users access Alipay in 2025, with over 82% based outside mainland China.
• Alipay supports payments in 220+ countries and regions with 50+ currency partnerships globally.
• Daily transaction volume surpassed 120 million in 2025, growing 15% year-over-year.
• Around 87% of Chinese tourists abroad used Alipay as their preferred payment method in 2025.
• More than 12 million global merchants now accept Alipay.

Distribution of Companies Using Alipay by Industry

• The Information Technology and Service sector holds the largest share, with 17% of companies using Alipay, highlighting strong adoption among digital service providers.
• Retail follows closely at 16%, showing how crucial Alipay is for consumer transactions and point-of-sale convenience.
• Computer Software companies represent 14%, indicating significant uptake among software-driven businesses.
• The Internet industry makes up 13%, reflecting Alipay’s strong presence in online-based platforms.
• Manufacturing accounts for 12%, showing that even traditional industries are shifting toward digital payments.
• The Transportation/Trucking/Railroad sector holds 8%, suggesting moderate adoption within logistics and transit.
• Financial Services companies contribute 7%, as digital wallets continue to integrate into the finance ecosystem.
• The Automotive industry stands at 6%, showing growing adoption in vehicle-related businesses.
• Both Electrical/Electronic Manufacturing and Apparel & Fashion industries represent 5% each, indicating early stages of Alipay integration.

Alipay Facts

• Alipay was launched in 2004 by Alibaba Group as a secure payment solution for its e-commerce platform.
• It operates under Ant Group, which reached a valuation of over $165 billion in 2025.
• The app now offers digital payments, loans, insurance, and wealth tools in a unified super-app experience.
• Its “Smile to Pay” facial recognition system is available at 500,000 locations in China, blending innovation with convenience.

• In 2025, 72% of small businesses in China used Alipay for payment processing.
• Alipay’s carbon-neutral program helped users save 14 million tons of CO2, promoting eco-friendly habits.
• The platform now runs 70,000 service windows across rural China, expanding financial inclusion efforts.

User Demographics and Adoption Rates

• Alipay now has a 63% adoption rate among urban millennials in China, remaining the top payment app for this group.
• Globally, 47% of users are aged 25 to 40, showing continued dominance among tech-savvy younger adults.
• Rural adoption grew by 33% year-over-year, with over 340 million rural users by the end of 2025.
• More than 73% of Alipay users now use its financial services like Yu’e Bao, still the world’s largest money-market fund.
• International adoption jumped by 18 million users in Europe and 13 million in Southeast Asia in 2025.
• The app secures 85% of cross-border payments using blockchain technology, boosting global transaction trust.
• 96% of Chinese mobile users now have Alipay installed, reinforcing its near-universal presence in the country.

Alipay’s 10-Year Fortune Campaign: A New Chinese New Year Tradition

• 2016: Launch of the Fortune Cards Campaign, marking the start of a digital New Year tradition.
• 2017: Introduced AR scan to collect cards by scanning the 福 (fu) character.
• 2018: Alipay Ant Forest joined, rewarding low-carbon activities with cards. Users from 200+ countries and regions participated.
• 2019: Over 40+ countries’ commercial zones featured the campaign. AlipayHK joined the initiative.
• 2020: A broader ecosystem of merchants joined to help distribute cards to consumers.
• 2022: Featured 34 hearing-impaired-run businesses, increasing visibility and traffic through customized card covers.
• 2024: Integrated AI features, resulting in 600 million+ interactions.
• 2025: Introduced Alipay Tap! for more interactive card collection.

Mobile Payments Transaction Volume

• Alipay recorded a $21.3 trillion transaction volume in 2025, reflecting a 10.8% increase from the previous year.
• Daily mobile payments surpassed 125 million transactions in 2025, up 13.6% year-over-year.
• Cross-border payments grew by 25%, reaching a total volume of over $350 billion in 2025.
• Alipay processed 42% of global mobile payment transactions, maintaining its leadership in the global sector.
• In China, Alipay accounted for 66% of total mobile payments, reaffirming its market dominance.
• The average annual transaction value per user rose to $3,450, fueled by growth in e-commerce and travel.
• QR code-based payments made up 92% of in-store transactions, emphasizing their simplicity and widespread use.

Transaction Volume and Revenue

• Alipay generated $26.4 billion in revenue in 2025, marking a 14.8% year-over-year increase.
• 62% of revenue came from digital payments, while 22% was driven by financial products like wealth and insurance services.
• E-commerce transactions processed through Alipay reached $8.7 trillion, reaffirming its stronghold in online retail.

• Cross-border transaction fees contributed $2.7 billion, a 28% increase over the previous year.
• Small-business loans disbursed via Alipay surpassed $285 billion, supporting over 11 million merchants in 2025.
• In-app advertising revenue rose to $2.1 billion, up 16.7%, due to better AI-driven targeting.
• Transaction success rates improved to 99.7% in 2025, powered by real-time fraud detection and system optimizations.

Market Share and Global Presence

• Alipay holds a 45% share in the global mobile payments market, outpacing competitors like PayPal and WeChat Pay.
• It is the preferred payment platform in 20 countries across Asia, with significant penetration in India, Japan, and South Korea.
• The platform expanded its market share in Europe to 10%, thanks to partnerships with leading financial institutions.
• Alipay supports over 1 million merchants in the US, with a focus on serving Chinese tourists and local customers alike.
• In the Middle East, Alipay usage grew by 18%, driven by a surge in retail and hospitality integrations.
• 50% of cross-border e-commerce transactions originating from China were processed through Alipay.
• The platform has a brand recognition rate of 85% globally, reflecting its widespread consumer trust.

Foreign Expansion

• Alipay formed new payment alliances in 45 countries, enhancing seamless cross-border payment coverage.
• Presence in Africa expanded by 34%, adding 6.2 million new users for remittances and digital commerce.
• In Latin America, Alipay processed over $4.1 billion in transactions through e-commerce partnerships in 2025.
• In Canada, more than 2,000 local merchants adopted Alipay by the end of 2025, boosting in-store acceptance.
• The Smart Tourism initiative powered payments for 18 million Chinese travelers across Europe and Asia.
• A dedicated SME solution in Indonesia drove a 28% adoption increase among local small businesses.
• Blockchain-based remittance services cut cross-border transaction times by 45%, enhancing efficiency and trust.

History

• Alipay was launched in 2004 as a secure payment platform for Alibaba’s e-commerce sites, quickly becoming the leading online payment service in China.
• By 2013, Alipay overtook PayPal as the world’s largest mobile payment platform.
• The parent company, Ant Group, was established in 2014 to oversee Alipay’s growing ecosystem and expand its financial services.
• In 2017, Alipay started its global expansion by partnering with payment platforms in Europe, the Middle East, and Southeast Asia.
• Alipay pioneered facial recognition payment technology with its Smile to Pay service, which was launched in 2018.
• By 2020, Alipay transitioned to a super-app model, integrating various lifestyle services such as ride-hailing, healthcare, and bill payments.
• The 2020 Ant Group IPO was set to become the largest in history but was suspended, marking a significant regulatory shift in China.

Services

• Alipay offers more than 100 integrated services, including payment processing, wealth management, and travel booking.
• The Yu’e Bao money-market fund, launched in 2013, became the world’s largest with over $150 billion in assets under management.
• Through its app, users can purchase insurance policies, from health to travel, in just a few clicks.
• The platform’s micro-loan services have supported over 20 million small and medium businesses globally.
• Alipay Health Code, introduced in 2020, is now used by 900 million people in China for pandemic-related travel and health tracking.

• Its integrated ride-hailing services cover more than 80 cities globally, providing seamless commuting options.
• The app’s gamified carbon-tracking feature, Ant Forest, has motivated users to plant over 122 million trees since its inception.

Technological Innovations and Services

• AI-powered fraud detection on Alipay reduced fraudulent activity by 83% compared to legacy systems.
• Blockchain technology now supports 75% of cross-border payments, boosting both speed and security.
• NFC-based payments on Alipay are compatible with 1,300+ wearable devices worldwide in 2025.
• Real-time transaction monitoring helped merchants cut revenue leakage by 18%, improving visibility and control.
• The AI-driven support assistant resolved 92% of user queries without human involvement, streamlining customer service.
• Facial recognition payments are now active in 650,000 retail locations across Asia-Pacific markets.
• Digital yuan integration expanded, enabling smooth CBDC transactions across government and consumer channels.

Alipay.com Audience Demographics by Age

• The largest age group using Alipay is 25–34 years, making up 35.63% of the total audience, highlighting strong usage among young professionals.
• 21.90% of users fall in the 35–44 age range, showing continued adoption among mid-career adults.
• The 18–24 demographic accounts for 16.86%, reflecting growing popularity among younger users, including students and early-career individuals.
• 13.13% of users are aged 45–54, indicating decent penetration among older working adults.
• The 55–64 age group comprises 7.69%, while users 65 and older represent 4.79%, showing limited but present engagement among older generations.

Partnerships and Collaborations

• Alipay continues partnerships with Visa, Mastercard, and UnionPay, expanding acceptance to over 80 million merchants globally.
• Alipay and WeChat Pay maintain QR code interoperability, covering 98% of merchants across urban China.
• In 2025, the Shopify partnership enabled 250,000 merchants to accept Alipay from Chinese shoppers worldwide.
• Collaboration with Uber supports payments in 85+ countries, reinforcing Alipay’s travel commerce presence.
• Starbucks integration delivers loyalty rewards to Alipay users in 12,000 stores across multiple regions.
• Through WorldFirst, Alipay streamlined cross-border e-commerce payments for over 38,000 merchants in 2025.
• Alipay supports smart city initiatives, working with local governments to power digital public services like tax and utility payments.

Recent Developments

• In 2025, Alipay expanded its crypto-payment pilot to 8 markets, enabling digital asset transactions for verified users.
• A revamped SME dashboard now supports real-time cash flow tracking and automated tax reporting for small businesses.
• Alipay’s Green Wallet initiative reached 27 million users, promoting eco-friendly digital finance habits.
• The company invested $1.3 billion in AI R&D, advancing payment speed, security, and risk prevention.
• BNPL services saw a 56% adoption surge among millennial and Gen Z users across Asia.
• A new voice-activated payment system now serves 5 million users, enhancing accessibility and user convenience.
• Biometric authentication cuts international remittance times by 35%, streamlining global money transfers.

Conclusion

From its humble beginnings as an e-commerce payment tool to a global fintech powerhouse, Alipay has consistently set benchmarks in the digital payment space. With over $18 trillion in annual transactions, innovative services like blockchain-enabled payments, and a strong focus on financial inclusion, Alipay is shaping the future of financial technology. Its commitment to sustainability, groundbreaking partnerships, and relentless focus on user experience make it a leader in the industry. As the platform ventures into new territories and technologies, its influence in shaping global financial ecosystems is undeniable.