Nexo has signed a multi-year global sponsorship deal with the Audi Revolut F1 Team, becoming its official digital asset partner as Audi prepares to enter Formula 1 in 2026.
Key Takeaways
- Nexo enters Formula 1 through a four-year sponsorship deal with Audi Revolut F1 Team, becoming its official digital asset partner.
- The partnership will activate globally with premium fan experiences, co-created content, and educational tools.
- Nexo gains exclusive branding placement on the Audi F1 cars, driver helmets, and team gear.
- The move follows Nexo’s recent partnership with the Australian Open, highlighting its growing sports marketing presence.
What Happened?
Crypto lender Nexo has signed a multi-year partnership with the Audi Revolut F1 Team, marking its entry into the world of Formula 1 as the team’s inaugural official digital asset partner. The agreement comes ahead of Audi’s debut in the Formula 1 World Championship in 2026 and positions Nexo’s digital finance tools on one of the most prestigious stages in global sports.
The collaboration will offer immersive fan experiences, exclusive content, and global branding opportunities, with Nexo’s logo appearing on the cars, helmets, and team apparel.
Nexo is the Official Digital Asset Partner of the Audi Revolut F1 Team.
— Nexo (@Nexo) January 16, 2026
We set the pace at the pinnacle. pic.twitter.com/sJH9PgU5TT
Nexo and Audi Accelerate Into Formula 1
The announcement solidifies Nexo’s growing involvement in elite sports. It follows closely after Nexo became the first virtual assets firm to sponsor a Grand Slam tennis tournament through a three-year deal with the Australian Open and Tennis Australia.
Now, by aligning with Audi as it builds its F1 factory team with operations in Germany, Hinwil, and Bicester, Nexo cements its place in Formula 1. This is a strategic leap into motorsports at a time when Audi is preparing for its much-anticipated debut in the 2026 season.
According to Konstantin Rangelov, Nexo’s Brand Marketing Manager, the four-year agreement includes category exclusivity for digital assets and is designed for long-term extension. Nexo will become deeply embedded in the team’s branding, appearing prominently across the car livery, driver helmets, and pit crew uniforms.
Driving Global Engagement with Innovation
Nexo and Audi Revolut F1 Team emphasized that their shared values of innovation, precision, and performance were key to forming the alliance. Both brands see the partnership as more than a sponsorship deal. It’s a platform to engage fans and clients worldwide through a blend of digital tools and real-world experiences.
Antoni Trenchev, Co-founder of Nexo, said:
This includes “money-can’t-buy” experiences, co-created content, educational tools, and digital-first fan engagement campaigns.
The team’s Chief Commercial Officer, Stefano Battiston, added:
Crypto Sponsorships Continue to Evolve
The deal comes at a time when crypto companies are refining their approach to sports marketing. After a surge of ad spending during the bull market of 2021 and 2022, recent partnerships are focusing more on long-term brand embedding.
In the 2024-2025 season, crypto firms invested $568 million in sports sponsorships, with soccer taking nearly 60 percent. Formula 1 has seen a steady increase in crypto interest, with Coinbase partnering with Aston Martin, Kraken with Williams Racing, and Bybit with Red Bull Racing in recent years.
With Nexo joining Audi’s F1 journey, it becomes the fourth crypto company to sign a major Formula 1 sponsorship deal.
CoinLaw’s Takeaway
In my experience covering crypto and sports marketing, this deal feels like a natural evolution of how blockchain firms are embedding into global culture. Nexo is not just slapping its name on a race car. It’s stepping into the heartbeat of Formula 1 just as Audi enters the scene. I found the timing to be especially smart. Audi is building something from the ground up, and Nexo gets to be there from day one. It’s a clever play that balances global exposure with innovative engagement, something a billboard never could.
