Crowdfunding Statistics 2025: Key Insights and Global Market Trends

Crowdfunding has transformed the way individuals, startups, and even established businesses raise funds. From grassroots efforts to massive global campaigns, it has evolved into a dynamic industry with significant growth year after year. In 2025, crowdfunding is expected to continue its upward trajectory, fueled by the increasing demand for alternative financing methods. Whether you’re a budding entrepreneur looking to launch a product or someone keen on supporting meaningful causes, crowdfunding offers a powerful tool for making dreams a reality. Let’s explore the key milestones, market growth, and emerging trends that define the 2025 crowdfunding landscape.

Editor’s Choice: Key Crowdfunding Milestones

As of January 2025, approximately 41.98% of projects on Kickstarter have achieved their funding goals, highlighting the importance of generating buzz to enhance the likelihood of success.
The North American crowdfunding market generated approximately $660.6 million in revenue in 2024 and is projected to grow at a CAGR of 17.1% from 2025 to 2030.
The average success rate of a crowdfunding campaign is approximately 22.4%.
Approximately $660.6 million is generated yearly through crowdfunding in North America.
The crowdfunding market is projected to grow to approximately $3.62 billion by 2030.
The average successful crowdfunding campaign raises around $8,150.
53% of email shares of crowdfunding campaigns convert into donations.
Crowdfunding campaigns with videos earn 105% more than those without videos.

Crowdfunding Market Outlook: Key Highlights

The global crowdfunding market is projected to grow significantly from $17.72 billion in 2024 to $38.71 billion by 2029.
In 2025, the market is expected to reach $20.46 billion.
The industry is forecasted to expand at a CAGR of 17.3% from 2024 to 2029.
This sharp growth reflects the increasing adoption of alternative financing platforms and investor interest in digital fundraising models.

Global Market Size and Growth Projections

The global crowdfunding market is forecast to grow at a 12.5% CAGR (compound annual growth rate) from 2023 to 2028, reaching an estimated $39 billion by 2028.
The Asia-Pacific crowdfunding market generated approximately $514.3 million in revenue in 2024 and is projected to grow at a CAGR of 18.2% from 2025 to 2030, reaching around $1.37 billion by 2030.
The European crowdfunding market generated approximately $558.2 million in revenue in 2024 and is projected to grow at a CAGR of 17.4% from 2025 to 2030, reaching around $1.43 billion by 2030.
In 2023, over 60% of all crowdfunding revenue was generated via online platforms, highlighting the increasing digitalization of fundraising efforts.
Donation-based crowdfunding is projected to reach approximately $59.7 billion globally by 2032, driven by charitable causes and social impact campaigns.
Blockchain-powered crowdfunding solutions are gaining traction, with expected growth of 40% year-over-year as more campaigns adopt decentralized funding models.

Average Success Rate

The average success rate of crowdfunding campaigns across all platforms is approximately 22.4% to 23.7%.
Reward-based campaigns have the highest success rate at 39.6%, driven by tangible incentives and strong community engagement.
Equity crowdfunding sees a success rate of approximately 20%, largely due to the higher financial thresholds required to meet campaign goals.
Donation-based crowdfunding maintains a 25% success rate, especially for charitable and social impact campaigns where emotional appeals are powerful.
Crowdfunding campaigns with clear and compelling videos are 60% more likely to succeed than those without multimedia content, emphasizing the importance of visual storytelling.
Campaigns that raise 30% of their goal within the first week have a 75% chance of success, underlining the importance of early momentum.
Projects in the technology and design categories tend to have higher success rates, with hardware and gadget projects showing a 50% success rate in 2023.

Demographics of the Crowd

Millennials (aged 25-40) continue to be the most active group in crowdfunding, representing 42% of total backers in 2023.
The Gen Z demographic (aged 18-24) is emerging as a significant contributor, making up 20% of all crowdfunding supporters, a jump from 15% in 2021.

Millennials and Gen Z Driving Crowdfunding Participation

Women now account for 47% of crowdfunding participants, with many supporting campaigns focused on social causes and entrepreneurship.
Men are still slightly more dominant, contributing to 53% of crowdfunding campaigns, particularly in the technology and gaming sectors.
The average pledge per backer was $96 in 2023, a slight increase from $91 in 2022, reflecting growing consumer trust in crowdfunding platforms.
Urban dwellers make up the bulk of backers, with 65% of supporters living in metropolitan areas, where tech adoption is higher.
High-income earners ($100,000+ annual income) are more likely to contribute to equity and real estate crowdfunding campaigns, representing 30% of total investments in 2023.

Platform-Specific Statistics

Kickstarter remains the leader in reward-based crowdfunding, with $7 billion pledged to 230,000 successfully funded projects by the end of 2023.
GoFundMe, primarily donation-based, facilitated over $15 billion in donations since its inception, with $2.5 billion raised in 2023 alone.
Indiegogo continues to diversify, with 10 million backers contributing to various campaigns, making it one of the top global platforms for both reward-based and equity crowdfunding.
Seedrs, a leading equity crowdfunding platform in Europe, raised £2 billion for startups and growing companies as of 2023.
Crowdcube saw £1.5 billion in equity funding campaigns, particularly in the UK and Europe, by the end of 2023.
Real estate crowdfunding platforms like Fundrise and CrowdStreet collectively raised over $10 billion in 2023, signaling growing interest from investors seeking diversified portfolios.
Newer platforms, such as Republic, have seen a rapid rise in user adoption, with $500 million raised across 500+ campaigns in 2023, particularly in the blockchain and fintech sectors.

Most Funded Kickstarter Projects of All Time

Frosthaven tops the list with a staggering $12,969,610 in funding.
Kingdom Death follows closely, raising $12,393,140.
Avatar Legends secured $9,535,320, showcasing the popularity of narrative-driven tabletop games.
Marvel Zombies attracted $9,032,580, merging fandom with crowdfunding power.
The Wyrmwood project raised $8,808,140, appealing to luxury tabletop gaming enthusiasts.
Exploding Kittens, the quirky card game, pulled in $8,782,570.
The now defunct gaming console OUYA managed to raise $8,596,470.
Mech strategy game BattleTech received $7,549,240.
The Witcher: Old World, based on the beloved franchise, raised $7,185,040.
The 7th CONTINENT, a solo/co-op survival adventure, earned $7,072,760.

Trends in Crowdfunding Campaign Types (Equity, Donation-based, Reward-based)

Equity crowdfunding continues to grow, with $6 billion raised globally in 2023, as more startups and small businesses seek alternative financing options.
Reward-based crowdfunding remains the most popular form, with platforms like Kickstarter and Indiegogo accounting for over 60% of all crowdfunding campaigns.
Real estate crowdfunding is gaining traction, with $10 billion raised in 2023 alone, as more investors seek alternative investments in the property market.
Blockchain-based crowdfunding is on the rise, with an estimated growth of 40% year-over-year, as decentralized platforms become more popular among early adopters.
Social equity campaigns are gaining momentum, with a 15% increase in projects focused on diversity, equity, and inclusion in 2023.
The rise of subscription-based crowdfunding, especially on platforms like Patreon, saw creators raise over $3.5 billion in 2023 through continuous patronage.

Key Crowdfunding Statistics You Should Know

The USA leads global crowdfunding by transaction value with $504 million.
China tops alternative financing with a massive $215.4 billion, followed by the USA at $61.0 billion.
P2P consumer lending is the most popular crowdfunding model, raising $195.3 billion.

Statistics of Crowdfunding Campaigns

In 2023, the average crowdfunding campaign raised $8,000, reflecting a 5% increase from 2022.
Tech and design projects raised the most funds, averaging $15,000 per successful campaign.
Health-related crowdfunding experienced a surge, with $3.7 billion raised globally for medical expenses and innovations in 2023.
Film and video projects continue to be popular, with Kickstarter projects alone raising over $620 million for creative projects since its inception.
Campaigns that are able to secure their first 20% of funding within the initial 48 hours have a 78% chance of reaching their goals.
Shorter campaigns (30 days or less) tend to have higher success rates, achieving their funding goals 26% more often than longer campaigns.
Repeat campaign creators (those who have run multiple crowdfunding campaigns) have a 70% higher success rate compared to first-time creators.

Regional Insights and Geographical Growth

China dominates the crowdfunding market, contributing $8.8 billion to the global crowdfunding revenue in 2023, with the majority of projects focused on tech and real estate.
The United States ranked second globally, accounting for $5.5 billion in crowdfunding revenue, led by platforms like Kickstarter, GoFundMe, and Indiegogo.
In Europe, the UK remains the top performer, raising $1.8 billion in 2023, driven largely by equity crowdfunding platforms like Seedrs and Crowdcube.
Germany and France saw moderate growth, collectively raising $1 billion in 2023, with Germany focusing on renewable energy projects.
Australia has emerged as a fast-growing region, with crowdfunding investments rising by 15% in 2023, particularly in real estate and technology.
Latin America is seeing crowdfunding growth, with Brazil leading the region, contributing $75 million in 2023, predominantly from donation-based campaigns.
In Africa, South Africa leads with $60 million raised in 2023, with increasing interest in donation-based and social impact campaigns.

Global Crowdfunding Market Leaders and Regional Growth Trends

Recent Developments

The global crowdfunding market expanded from $17.72 billion in 2024 to $20.46 billion in 2025, reflecting a compound annual growth rate (CAGR) of 15.5%.

Steady Growth in the Global Crowdfunding Market

The adoption of artificial intelligence (AI) and machine learning has enhanced platform functionalities, improving campaign targeting and user engagement.
In the UK, the Financial Conduct Authority’s (FCA) reforms have been criticized for potentially hindering the crowdfunding sector, possibly leading to billions in lost investments.
Kickstarter introduced a feature allowing creators to solicit late pledges directly, enhancing funding opportunities beyond initial campaign periods.
Kickstarter saw a 2.7% decline in initial funding for successful tabletop game projects, indicating a slowdown in the post-pandemic slump. Conversely, video game projects experienced a 28% increase, reaching $26.1 million, the highest since 2015.

Conclusion

The crowdfunding industry is continuing its upward trajectory, with new technologies and evolving platforms driving more growth. As alternative funding models gain more acceptance, both startups and creators are increasingly looking towards crowdfunding as a viable option. With the rise of equity crowdfunding, blockchain-based campaigns, and the expansion into new geographical markets, the future looks bright for this innovative financial model. However, success will depend on strong community engagement, clear storytelling, and leveraging new tools to optimize campaign performance. As we move forward, crowdfunding will undoubtedly continue to shape how entrepreneurs, creators, and everyday people bring their ideas to life.

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Barry Elad is a dedicated tech and finance enthusiast, passionate about making technology and fintech concepts accessible to everyone. He specializes in collecting key statistics and breaking down complex information, focusing on the benefits that software and financial tools bring to everyday life. Figuring out how software works and sharing its value with users is his favorite pastime. When he's not analyzing apps or programs, Barry enjoys creating healthy recipes, practicing yoga, meditating, and spending time in nature with his child. His mission is to simplify finance and tech insights to help people make informed decisions.