Metaplanet continues its aggressive Bitcoin accumulation strategy with a fresh $11.7 million purchase, while its stock surges on FTSE Japan Index inclusion.
Key Takeaways
- Metaplanet acquired 103 more BTC for $11.7 million, bringing its total to 18,991 BTC worth $1.95 billion.
- The company has been upgraded to mid-cap status and added to the FTSE Japan and All-World Indices.
- Metaplanet stock rose 8.26% today to 904 JPY, fueled by the dual news of index inclusion and Bitcoin purchase.
- The firm aims to accumulate 210,000 BTC by 2027, or 1% of Bitcoin’s total supply.
What Happened?
Tokyo-listed Metaplanet has cemented its status as Japan’s leading Bitcoin treasury firm with a new purchase of 103 BTC for approximately $11.7 million. Simultaneously, the company was promoted from small-cap to mid-cap classification in FTSE Russell’s latest review and added to the FTSE Japan and FTSE All-World Indices.
Bitcoin Strategy Pushes Metaplanet into Global Spotlight
Metaplanet launched its Bitcoin accumulation strategy in April 2024 and has since transformed from a traditional hotel operator into one of the most aggressive public crypto holders globally.
- Total Bitcoin holdings now stand at 18,991 BTC, acquired at an average price of $102,712.
- The latest purchase was made at an average price of $113,491 per BTC.
- This positions Metaplanet as seventh globally in public corporate Bitcoin reserves, ahead of notable names like Coinbase and Tesla.
The firm has also exercised 49,000 stock acquisition rights, issuing 4.9 million new shares, pushing total shares to 722 million. This move helps fund more Bitcoin buys but slightly dilutes existing shareholders.
FTSE Inclusion Signals Institutional Embrace
FTSE Russell confirmed that Metaplanet’s inclusion in the FTSE Japan Index will take effect after market close on September 19. This inclusion was triggered by its upgrade to mid-cap status, which also qualifies it for the FTSE All-World Index.
✅ Metaplanet has been added to the FTSE Japan Index in the September review. Another important milestone on our journey as Japan’s leading Bitcoin treasury company. https://t.co/rZfWWgQyoe pic.twitter.com/k3rnIz3CDd
— Simon Gerovich (@gerovich) August 25, 2025
These indices are tracked by a wide range of passive and institutional funds. This means capital from traditional markets will now indirectly gain Bitcoin exposure through Metaplanet shares.
Vincent Liu, CIO at Kronos Research, noted that such index inclusion offers a “regulated route for BTC exposures” and shows the maturing relationship between crypto and traditional finance.
Market Reactions and Future Vision
Following the announcements, Metaplanet’s stock jumped 8.26% today to 904 JPY, recovering some ground after a recent dip. While the stock has declined 26.9% in the past month, it is still up 147.9% year-to-date.
The company is not slowing down. CEO Simon Gerovich has hinted at using Bitcoin reserves to acquire digital banks or crypto-adjacent businesses. The firm’s ambitious goal is to accumulate 210,000 BTC by 2027, roughly 1% of Bitcoin’s total supply.
Eric Trump, appointed as a strategic adviser in March, is expected to attend the upcoming shareholder meeting in Tokyo, adding to the company’s high-profile transformation.
Meanwhile, Bitcoin is currently trading at $111,608, down 2.7% in the last 24 hours.
CoinLaw’s Takeaway
I think Metaplanet is setting a bold example of what happens when traditional companies fully lean into crypto. From hotel chain to Bitcoin powerhouse, their transformation is not just cosmetic. Getting added to global indices like FTSE Japan and All-World is a big deal. It signals that you can go all-in on Bitcoin and still meet the traditional market’s standards for stability, performance, and growth.
In my experience watching companies flirt with crypto strategies, few follow through like Metaplanet has. Their rapid rise to mid-cap status shows how fast the market rewards conviction and clarity. If they hit their goal of 210,000 BTC, Metaplanet could become a major force shaping both Bitcoin’s price floor and the institutional narrative around crypto.
