Crypto.com has partnered with Pineapple Financial to support a bold $100 million digital asset treasury strategy built on Injective (INJ).
Key Takeaways
- Pineapple Financial is the first publicly traded company to hold Injective (INJ), initiating its position with an $8.9 million purchase.
- Crypto.com will serve as the primary custody and staking provider for Pineapple’s INJ holdings, ensuring secure storage and long-term yield generation.
- The partnership supports regulated, scalable, and compliant treasury operations as Pineapple ventures into tokenized finance.
- Both companies will explore blockchain applications for real-world assets such as lending, securitization, and transparent settlements.
What Happened?
Pineapple Financial Inc., a fintech firm traded on the NYSE American under the symbol PAPL, announced a new strategic collaboration with Crypto.com. This alliance centers around a $100 million Injective (INJ) digital asset treasury strategy, marking a major milestone in blockchain adoption by traditional financial players.
https://t.co/vCNztATkNg partners with @PAPLpineapple to support treasury strategy.
— Crypto.com (@cryptocom) October 28, 2025
Read more here 👉 https://t.co/MVfZbORrSj pic.twitter.com/RNX9ZxKqU8
A Major Blockchain Push for Institutional Finance
Pineapple Financial is positioning itself as a first mover in institutional-grade blockchain investments. The firm recently made its inaugural acquisition under this strategy by purchasing around $8.9 million worth of INJ, the native asset of the Injective blockchain.
With this move, Pineapple becomes the first publicly traded company to hold INJ as part of a long-term treasury strategy. Crypto.com will act as the key infrastructure partner by providing regulated custody services and enabling native staking to generate yield and support long-term lockups.
Why Injective?
Injective is known for powering finance-focused blockchain infrastructure. Its technology supports tokenized assets and next-generation liquidity solutions. This makes INJ an attractive asset for institutional players looking to bridge traditional finance and decentralized technologies.
According to Shubha Dasgupta, CEO of Pineapple Financial:
Crypto.com President and COO Eric Anziani added:
Secure and Compliant Infrastructure
Crypto.com’s institutional-grade custody platform offers regulated storage solutions, providing high security and compliance for clients like Pineapple Financial. This partnership ensures that Pineapple’s digital asset operations are built for scale, trust, and longevity.
In addition to custody, Crypto.com’s platform will enable native staking of the INJ tokens, allowing Pineapple to earn passive returns and further solidify its long-term holding commitment.
U.S.-based Crypto.com users will also be able to purchase Pineapple Financial’s stock directly through their Crypto.com stock accounts, highlighting the growing synergy between equity markets and crypto platforms.
Exploring the Future of Tokenized Finance
This partnership also lays the groundwork for future collaboration between Pineapple and Injective. Both companies aim to explore applications of blockchain in real-world asset markets, including:
- Lending and securitization
- Transparent settlement systems
- Bridging traditional finance with decentralized platforms
This initiative aligns with the growing global interest in asset tokenization, a space projected to reach multi-trillion-dollar value in the coming years.
CoinLaw’s Takeaway
In my experience watching the intersection of fintech and blockchain evolve, this is a big moment. A publicly traded company like Pineapple Financial stepping into a $100 million crypto treasury strategy is a major sign of maturity for the space. Not only does this show confidence in the Injective ecosystem, but the choice of Crypto.com as a custody partner speaks volumes about the need for trusted infrastructure. I found it especially exciting that they’re also thinking long term with staking and real-world applications. If you’ve been waiting to see traditional finance walk the walk on blockchain, this is it.
