Safety Shot has launched BONK Holdings to oversee its cryptocurrency strategy, raising its BONK holdings to more than $63 million.
Key Takeaways
- Safety Shot created BONK Holdings LLC to manage its growing digital asset portfolio.
- The company recently added $5 million worth of BONK tokens, bringing its total holdings to over $63 million.
- BONK now makes up 2.5% of the token’s circulating supply, making Safety Shot one of the largest holders.
- The firm plans to expand into DeFi activities such as staking, liquidity provision, and yield farming.
- BONK is currently trading at $0.00002518, up 7.9% in the past 24 hours.
What Happened?
Safety Shot, a Nasdaq-listed company, has created a new subsidiary called BONK Holdings LLC to manage its cryptocurrency investments. The move underscores Safety Shot’s aggressive expansion into digital assets, particularly BONK tokens, as the company continues to diversify its portfolio.
🚨 Safety Shot (Nasdaq: SHOT) launches BONK Holdings with 228.9B $BONK (@bonk_inu) worth $55M representing 2.5% of supply and plans to deploy in Solana DeFi pic.twitter.com/7huaQr33LP
— The Solana Post (@thesolanapost) September 11, 2025
Formation of BONK Holdings
The creation of BONK Holdings represents a strategic step in Safety Shot’s digital asset plan. The subsidiary will manage the company’s BONK token treasury, which grew after an additional $5 million investment in collaboration with FalconX. This purchase brought Safety Shot’s total BONK ownership to 228,908,284,661 tokens, representing more than 2.5% of BONK’s total circulating supply.
CEO Jarrett Boon described the initiative as a long-term play to strengthen the company’s balance sheet through digital assets. Boon emphasized that Safety Shot’s cash and digital assets exceed its current market capitalization, suggesting the market has yet to fully recognize the value of its portfolio, which includes brands such as Sure Shot and Yerbaé.
Strategic Use of BONK
Safety Shot’s strategy goes beyond simply holding BONK. The company plans to integrate its treasury into the Solana DeFi ecosystem, participating in:
- Staking
- Liquidity provision
- Yield farming
These activities are expected to generate non-dilutive returns that will support Safety Shot’s financial growth without impacting shareholder value.
Mitchell Rudy (NOM), a key BONK contributor and advisor to BONK Holdings, said the primary goal is to unlock long-term shareholder value by building sustainable revenue streams from the BONK treasury.
Partnerships and Revenue Streams
Safety Shot is also pursuing partnerships to strengthen its BONK strategy. Notably, it secured a 10 percent revenue-sharing deal with letsBONK.fun, a BONK-focused platform. Revenue generated from this agreement will be used to acquire additional BONK tokens, further expanding the company’s treasury once custody arrangements are finalized.
Market Reaction
Despite these ambitious moves, Safety Shot’s stock (SHOT) has struggled in recent trading. On September 11, it fell to $0.37 before closing at $0.38, its lowest level in two months.
In contrast, BONK itself has been performing well. The token is up 7.9% in the last 24 hours and has seen gains of more than 26% over the past week, trading at $0.00002518 at the time of writing.
CoinLaw’s Takeaway
I find Safety Shot’s approach fascinating because it blends traditional corporate structure with cutting-edge crypto strategy. In my experience, most companies hesitate to dive this deeply into memecoins, but Safety Shot is not only holding BONK, it is actively building revenue models around it. That tells me they see BONK not as a speculative play but as part of a serious treasury strategy. I think this move puts them ahead of many peers when it comes to recognizing how crypto assets can strengthen corporate balance sheets. If BONK’s ecosystem continues to grow, Safety Shot could position itself as one of the first Nasdaq companies to prove that memecoins have a real place in corporate finance.
