Strategy has added 17,994 Bitcoin in a new $1.28 billion purchase, pushing its total holdings to 738,731 BTC and reinforcing Michael Saylor’s long running Bitcoin treasury strategy.
Key Takeaways
- Strategy bought 17,994 Bitcoin last week for about $1.28 billion.
- The company now holds 738,731 BTC acquired for $56.04 billion.
- Strategy’s average purchase price for its full Bitcoin stack stands at $75,862 per coin.
- The latest buy was funded through sales of common stock and STRC preferred stock.
What Happened?
Michael Saylor’s Strategy disclosed that it purchased 17,994 Bitcoin last week at an average price of $70,946 per coin. The latest acquisition lifted the company’s total Bitcoin holdings to 738,731 BTC, making it one of the largest corporate holders of the asset.
According to the company’s filing, Strategy has now spent about $56.04 billion on Bitcoin at an overall average purchase price of $75,862 per coin. The move once again shows that the company remains committed to using Bitcoin as a core treasury reserve asset.
Strategy has acquired 17,994 BTC for ~$1.28 billion at ~$70,946 per bitcoin. As of 3/8/2026, we hodl 738,731 $BTC acquired for ~$56.04 billion at ~$75,862 per bitcoin. $MSTR $STRC https://t.co/wB1k3Nt1xa
— Michael Saylor (@saylor) March 9, 2026
Strategy Deepens Its Bitcoin Bet
Strategy, which trades under the ticker MSTR, has built its market identity around aggressive Bitcoin accumulation. The latest purchase adds to that playbook and keeps the company closely tied to movements in the price of BTC.
The company’s new buy came even as Bitcoin traded below its own average acquisition cost. One report noted that Bitcoin was trading just under $68,000, while another placed the price around $69,205.52 during market hours. That means Strategy continues to buy with a longer term view rather than focusing only on near term price swings.
This matters because investors no longer view MSTR only as a software company. For many market participants, it has become a public market proxy for Bitcoin exposure, with the stock often reacting alongside major moves in the crypto market.
How Strategy Funded the Purchase?
The company used a mix of equity related funding to support the latest Bitcoin purchase. According to the filing, Strategy sold about 6.33 million shares of Class A common stock for roughly $899.5 million in net proceeds.
It also sold about 3.78 million shares of its variable rate Series A perpetual Stretch preferred stock, known as STRC, generating around $377.1 million in net proceeds. Another report described the preferred stock raise at roughly $377 million, while common stock sales were reported at about $900 million.
Together, those capital raises helped finance the full $1.28 billion Bitcoin buy without changing the company’s broader treasury direction.
Market Reaction
Market reaction was mixed but broadly positive. One report said MSTR shares were up 0.2% in premarket trading and 2.32% in regular trading sessions.
The differing stock figures likely reflect updates from different points in the trading day, but the bigger takeaway is clear. Both Strategy stock and Bitcoin remained in focus as traders responded to the company’s latest accumulation move.
CoinLaw’s Takeaway
In my experience, Strategy is no longer simply buying Bitcoin. It is shaping a corporate model that other firms may study closely if Bitcoin keeps gaining legitimacy as a treasury asset. I found this latest purchase important because it shows the company is still willing to raise capital and keep buying at scale, even when prices are not offering an obvious discount.
That tells me Michael Saylor and Strategy are still playing a conviction driven game, not a short term trade. For both crypto investors and stock market traders, that makes every new filing from the company worth watching.
