Metaplanet’s bold crypto play is paying off as its stock price soars and its Bitcoin reserves climb to over 17,000 BTC.
Key Takeaways
- 1Metaplanet added 780 BTC worth $92.5 million, raising total holdings to 17,132 BTC.
- 2Its Bitcoin is now valued at about $2 billion, ranking it seventh globally among public holders.
- 3The firm’s stock has doubled year-to-date and surged 5% on the latest BTC buy.
- 4Metaplanet plans to hold 100,000 BTC by the end of 2025 and 210,000 by 2027.
What Happened
Tokyo-based Metaplanet Inc. has doubled down on its crypto strategy with the purchase of 780 additional Bitcoin. The company now holds 17,132 BTC valued at approximately $2 billion, fueling a significant surge in its stock price and solidifying its position as one of the world’s largest corporate Bitcoin holders.
This aggressive accumulation aligns with Metaplanet’s long-term vision to reshape its treasury strategy and secure a major stake in Bitcoin’s limited supply.
Metaplanet’s Bitcoin Strategy Accelerates
Metaplanet started accumulating Bitcoin in April 2024 as a shift away from traditional cash reserves. The firm’s latest 780 BTC purchase cost about $92.5 million at an average price of $118,622 per coin. With this acquisition, the company’s average Bitcoin purchase price now stands at $101,030.
- Total Holdings: 17,132 BTC
- Total Value: Around $2 billion
- Average Purchase Price: $101,030 per BTC
METAPLANET’S HOLDINGS HIT $2 BILLION OF BITCOIN TODAY
,Arkham (@arkham) July 28, 2025
Metaplanet’s BTC holdings hit $2B this morning after $46.7M flowed into their wallets from QCP Capital.
Metaplanet is the largest Japanese corporate holder of Bitcoin – and they haven’t stopped buying Bitcoin. pic.twitter.com/1f0kuXA8No
CEO Simon Gerovich confirmed the company’s unwavering focus on building its Bitcoin reserves despite market volatility. The firm aims to own 100,000 BTC by the end of 2025 and 210,000 BTC by 2027, which would represent 1% of Bitcoin’s total supply.
*Metaplanet Acquires Additional 780 $BTC, Total Holdings Reach 17,132 BTC* pic.twitter.com/0gw3HwpUCH
,Metaplanet Inc. (@Metaplanet_JP) July 28, 2025
Performance Reflects Investor Confidence
Metaplanet’s bold moves have sparked strong market reactions. Its stock jumped 5.6% to 1,247 yen recently, and it remains up 258.3% year-to-date, despite a temporary 16.3% dip over the past month. The momentum shows that investors are betting big on Metaplanet’s crypto pivot.
- Recent Stock Close: ¥1,240.00 (+5%)
- Year-to-Date Gain: +258.3%
Revenue is also climbing. The company posted 1.1 billion yen (about $7.6 million) in revenue for the second quarter, up 42.4% from the same period last year. Importantly, its operational business continues to grow even as its Bitcoin focus expands.
Tracking Shareholder Value: BTC Yield
Metaplanet uses a custom “BTC Yield” metric to evaluate how Bitcoin purchases impact shareholder value relative to share dilution. While the July BTC Yield dipped slightly to 22.5%, the year-to-date yield surged to 449.7%, highlighting impressive returns from the strategy.
Global Bitcoin Leadership in Sight
According to Bitcointreasuries data, Metaplanet is now the seventh-largest public holder of Bitcoin globally. By pursuing its ambitious 210,000 BTC target, the company is positioning itself alongside names like MicroStrategy in the US, earning comparisons as “Japan’s MicroStrategy.”
CoinLaw’s Takeaway
I’ve got to say, Metaplanet is making waves. This isn’t just another tech company dabbling in crypto. They’re rewriting the playbook on how public firms can use Bitcoin as a treasury reserve. With a rock-solid roadmap and bold execution, they’re setting a precedent for others in Japan and beyond. If they hit their 210K BTC goal, they won’t just be participating in the Bitcoin economy. They’ll be helping lead it.
