Michael Saylor’s Strategy has kicked off the year with another bold Bitcoin buy, reinforcing its status as the world’s largest corporate BTC holder.
Key Takeaways
- Strategy purchased 1,287 Bitcoin worth over $116 million, boosting its total holdings to 673,783 BTC.
- The company funded the purchase through stock sales, raising over $312 million from nearly 2 million MSTR shares.
- Strategy’s total BTC investment now stands at $50.55 billion, with an average cost of $75,026 per Bitcoin.
- It also increased its cash reserve by $62 million to $2.25 billion, providing more than 32 months of dividend coverage.
What Happened?
Michael Saylor’s company Strategy began 2026 with another sizable Bitcoin purchase. According to an SEC filing, the firm acquired 1,287 BTC between December 29 and January 4, spending a total of just over $116 million at an average price of about $90,000 per coin.
Alongside the Bitcoin buy, Strategy also added $62 million to its cash reserves, pushing the total to $2.25 billion.
Strategy has acquired 1,287 BTC to increase its BTC Reserve to ₿673,783 and has increased its USD Reserve by $62 million to $2.25 billion. $MSTR https://t.co/Cv8jD80kQC
— Michael Saylor (@saylor) January 5, 2026
Strategy Keeps Buying Despite Market Uncertainty
Strategy’s Bitcoin acquisition strategy remains aggressive, even amid regulatory uncertainty and volatile price movements. The recent purchase includes a small year-end buy of 3 BTC followed by a 1,284 BTC acquisition at the beginning of January.
- The average purchase price was $88,568, including both year-end and early January buys.
- The total Bitcoin stash now stands at 673,783 BTC, the highest held by any public company.
- These coins were acquired at a total cost of $50.55 billion, with an average price of $75,026 per BTC.
All of these acquisitions were funded by selling common stock. The firm raised $312.2 million from nearly 2 million MSTR shares, without tapping into its BTC reserves.
Cash Reserve Grows to Back Dividends and Debt
Besides stacking Bitcoin, Strategy also bolstered its cash reserves. The company added $62 million, pushing its USD reserve to $2.25 billion. According to Strategy’s own dashboard, this reserve can cover over 32 months of dividend payments on its perpetual preferred stock.
The reserve also gives Strategy flexibility to service its debt without selling any of its Bitcoin, a point Saylor has consistently emphasized as part of his long-term BTC holding strategy.
Market Reaction and Broader Implications
The move comes as Bitcoin surged above $90,000, with recent highs reaching up to $93,000 amid geopolitical tensions involving the U.S. and Venezuela. The Strategy stock also reacted positively, rising 4.5 percent in premarket trading, and closing at $164, up from last week’s $157.
At the same time, Strategy faces potential turbulence ahead. The MSCI is set to review whether digital asset treasury companies like Strategy should be classified as investment funds. If reclassified, JPMorgan warns that Strategy could face up to $2.8 billion in outflows due to exclusion from global indices.
Michael Saylor continues to signal bullish intent. His weekly social media updates, such as the recent “Orange or Green?” post on X, tease upcoming moves and rally support among Bitcoin believers.
CoinLaw’s Takeaway
I find it impressive how Strategy continues to bet big on Bitcoin, even with regulatory clouds hanging overhead. In my experience watching corporate crypto moves, most firms tread cautiously. But not Strategy. Their boldness of pairing big BTC buys with smart cash planning sets them apart. I also like that they are not risking their holdings to pay dividends. It shows discipline. If MSCI’s decision swings in their favor, this strategy could be vindicated in a big way.
