Kraken has officially launched its VIP program, offering ultra wealthy crypto investors an exclusive blend of personalized service, luxury experiences, and early access to platform innovations.
Key Takeaways
- Kraken VIP is an invitation-only program for clients with a $10 million average balance or $80 million in annual trading volume.
- Members receive 24/7 support, dedicated relationship managers, and early access to new Kraken products.
- The program includes luxury experiences like Formula 1 events, elite football matches, and private cultural gatherings.
- Kraken aims to redefine premium crypto service, emphasizing privacy, high-touch engagement, and strategic access.
What Happened?
Kraken, one of the most established cryptocurrency exchanges, has launched Kraken VIP, a high-tier program tailored specifically for ultra high net worth individuals and sophisticated crypto traders. This elite platform opens a new chapter for the digital asset industry, merging traditional luxury service standards with next-level crypto access.
Originally developed in 2018 and tested through a private pilot phase, Kraken VIP is now publicly live, starting December 4, 2025.
Some follow the markets. Others move them.
— Kraken (@krakenfx) December 4, 2025
Introducing Kraken VIP.
✔ Dedicated VIP relationship managers
✔ Early access to new products & features
✔ Curated VIP experiences & networking opportunities
Now available to select clients.
Visit https://t.co/jIfSyNVlQJ to learn… pic.twitter.com/pWNYpAOKZc
A New Level of Crypto Service
Kraken VIP targets private clients who value discretion, scale, and high-caliber relationships. The program is built on a privacy-first design and shaped to provide premium experiences rarely seen in the digital asset space.
Exclusive Program Features
To qualify for Kraken VIP, clients must meet one of two thresholds:
- Maintain an average platform balance of $10 million, or Achieve $80 million in annual trading volume.
Once accepted, members unlock a suite of benefits designed to elevate their crypto journey:
- Dedicated Relationship Managers: Each VIP is assigned a specialist with round-the-clock support and direct multichannel access. These managers are backed by Kraken’s internal experts across product, engineering, liquidity, custody, and infrastructure.
- Luxury Global Experiences: From Formula 1 races and elite football matches to private cultural events and regional meetups, Kraken offers members access to moments unavailable to the general public.
- Private Network of Industry Leaders: VIPs are connected to an exclusive group of founders, family offices, allocators, and long-standing crypto veterans, creating opportunities for collaboration and deeper industry insight.
- Product Influence and Beta Access: Members are invited to test new features early and shape future Kraken products through structured feedback and direct input.
- Premium Engagement Perks: Clients enjoy tailored onboarding, 1:1 analyst strategy sessions, milestone-based gifting, curated tours of Kraken’s products, and surprise benefits that underscore the firm’s client-first approach.
Kraken’s Vision for VIPs
Kraken Co-CEO Arjun Sethi emphasized the program’s deeper purpose beyond just perks and trading power. He said:
CoinLaw’s Takeaway
In my experience, most VIP offerings in crypto are surface-level upgrades slapped onto standard services. But Kraken’s VIP program looks different. They’ve built a whole ecosystem that caters to how the ultra wealthy really think, not just about trading, but about community, influence, and lifestyle. I found the mix of early product access and private networks especially smart. It’s not just about money here. It’s about power, access, and long-term positioning in the crypto world. If Kraken executes this well, they’re setting the tone for how luxury and crypto can finally coexist.
