Michael Saylor’s firm Strategy has made its biggest Bitcoin purchase in months, acquiring 13,627 BTC worth $1.25 billion.
Key Takeaways
- Strategy (formerly MicroStrategy) purchased 13,627 Bitcoin between January 5 and 11, 2026.
- The acquisition was funded through at-the-market sales of common stock and $119.1 million from its digital credit, Stretch (STRC).
- Strategy now holds 687,410 BTC, acquired for a total of $51.8 billion at an average price of $75,353 per coin.
- The company is sitting on over $10 billion in unrealized gains at current Bitcoin prices near $90,500.
What Happened?
Michael Saylor’s firm Strategy, the largest corporate holder of Bitcoin, announced a fresh acquisition of 13,627 BTC for roughly $1.25 billion. This marks the company’s biggest Bitcoin buy since July and was funded by selling $1.1 billion in common stock and $119.1 million of its digital preferred equity product, Stretch (STRC).
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC https://t.co/5UttS1LCy2
— Michael Saylor (@saylor) January 12, 2026
Strategy Expands Bitcoin Holdings Despite Market Volatility
Strategy, previously known as MicroStrategy, continues to double down on its Bitcoin-first treasury model. According to a regulatory filing and official press release, the company purchased the new batch of Bitcoin between January 5 and January 11, 2026, at an average price of $91,519 per BTC.
This latest buy brings Strategy’s total holdings to 687,410 BTC, worth approximately $62 billion at current market prices. In total, the company has spent $51.8 billion on its Bitcoin stash, giving it unrealized profits of over $10 billion.
This bold move comes shortly after Strategy disclosed a $17.44 billion unrealized loss in Q4 2025, driven by a 24 percent drop in Bitcoin’s value during that quarter. The company had adopted fair value accounting standards that now force it to record gains and losses based on market price fluctuations, leading to massive earnings swings.
Funded by Common Stock and Stretch (STRC)
To facilitate the acquisition and strengthen its reserves, Strategy tapped both equity offerings:
- Sold $1.1 billion in common stock through at-the-market offerings.
- Raised $119.1 million via Stretch (STRC), its perpetual preferred digital credit product.
The combined funding not only supported the Bitcoin purchase but also helped build a cash reserve of $2.25 billion as of January 4. This reserve was aimed at calming investor concerns over liquidity needs and dividend obligations.
Market Reaction and MSTR Stock Performance
Following the announcement, Strategy’s stock (MSTR) rose by 1.91 percent to $160.34, although it remains under pressure after a rough year. The stock had dropped 48 percent in 2025 and 53 percent over the last year, mostly due to continued stock dilution and overall weakness in the crypto market.
Meanwhile, Bitcoin held above the $90,000 mark, showing some resilience ahead of upcoming US inflation data. Trading volumes spiked significantly, with a 151 percent increase in the last 24 hours, suggesting strong buy-the-dip sentiment among traders.
CoinLaw’s Takeaway
I’ve been following Strategy’s Bitcoin accumulation for years, and this latest move confirms Michael Saylor’s unwavering belief in Bitcoin’s long-term value. While critics point to stock dilution and unrealized losses, the company’s bold strategy is starting to show results. Sitting on $10 billion in unrealized gains with a well-capitalized reserve fund is no small feat. In my experience, few corporate leaders are as committed to crypto as Saylor. Whether you agree with his approach or not, it’s impossible to ignore how Strategy is reshaping corporate treasury thinking.
