Mark Zuckerberg, CEO of Meta Platforms, has sold more than $12 million worth of shares in his latest transaction, pushing his total stock sales to about $170 million in just two months.
Key Takeaways
- 115,847 shares worth roughly $12.16 million sold at prices near Meta’s all-time highs.
- 2Over 230,000 shares sold between June and early August, totaling about $170 million.
- 3META has surged 58 percent in the past year, trading close to its $784.75 high.
- 4Earnings boost: Strong Q2 results with revenue up 21.6 percent year-over-year and upbeat analyst outlook.
What Happened?
Meta Platforms CEO Mark Zuckerberg sold 15,847 shares of the company’s Class A common stock this week, valued at approximately $12.16 million. The shares, acquired back in May 2012 through a stock option exercise, were sold under a pre-arranged Rule 10b5-1 trading plan.
The sale follows a string of transactions over the past two months in which Zuckerberg has sold more than 230,000 shares, generating proceeds of about $170 million.
Zuckerberg’s Latest Sale in Detail
A U.S. Securities and Exchange Commission filing shows the shares were sold through Charles Schwab & Co. at an estimated average price of $767.34 each. Other filings reveal transactions at prices ranging from $761.28 to $773.45, executed by CZI Holdings, LLC, an entity Zuckerberg controls.
Some of the most recent sales include:
- August 1: 15,847 shares at $753.43, totaling about $11.94 million.
- August 4: 15,847 shares at $769.38, totaling about $12.19 million.
- August 6: 15,847 shares at $768.67, totaling about $12.18 million.
The largest single-day deal in this recent spree occurred on June 30, when he sold 13,793 shares for over $10.21 million.
Meta Stock Performance and Financial Health
Meta shares have delivered a remarkable 58.44 percent return over the past year, recently reaching a high of $784.75. At a market capitalization of $1.94 trillion, analysts note the stock may be slightly overvalued but still supported by robust fundamentals.

Meta’s latest earnings report showed:
- Earnings per share: $7.14, beating expectations by $1.39.
- Quarterly revenue: $47.52 billion, up 21.6 percent year-over-year.
- Net margin: 39.99 percent, with a return on equity of 39.33 percent.
Analyst Ratings and Outlook
Following the earnings release, several analysts raised their price targets:
- Wedbush: $920 target, up from $750.
- Monness Crespi & Hardt: $860 target, up from $780.
- Guggenheim: $800 target, up from $725.
While most analysts maintain a Buy rating, some have shifted to a more cautious Hold despite raising their price targets.
Meta’s Strategic Moves
Beyond financial performance, Meta is pushing deeper into artificial intelligence, exploring partnerships and possible acquisitions with startups such as Pika and Higgsfield to enhance video creation and editing tools. The company has also rolled out new Instagram features, including repost functions to credit original creators and improved location-based sharing tools.
CoinLaw’s Takeaway
Honestly, I see this as a classic case of a CEO diversifying his wealth while his company is performing exceptionally well. Zuckerberg’s $170 million in sales over just two months might sound alarming, but this is not unusual for tech executives with pre-scheduled trading plans. The real headline here is Meta’s earnings strength, aggressive AI expansion, and the fact that analysts are still bullish even with the stock near all-time highs. If you ask me, the sales are more about personal portfolio strategy than any sign of trouble.