GrabPay Statistics 2025: Explosive Growth Figures

GrabPay, the digital wallet arm of Grab Holdings, has become a central figure in Southeast Asia’s evolving payment landscape. As the region shifts rapidly toward a cashless economy, GrabPay is leading innovations across ride-hailing, food delivery, and fintech. For example, merchants in Malaysia have increasingly adopted GrabPay as their preferred digital payment channel, while Grab’s partnership with Alipay+ has enabled cross-border payment convenience for travelers. This article explores the latest statistics on GrabPay, covering user growth, transaction volumes, market share, and more.

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GrabPay’s total payment volume (TPV) surged 38% year-over-year, reaching approximately $5.8 billion in Q2 2025.
In Malaysia, GrabPay holds a digital wallet market share of 38.3%, leading its competitors.
Grab’s fintech revenue reached $92 million in Q2 2025, reflecting a 42% year-over-year increase.
Merchant adoption of GrabPay rose 25% YoY in Q2 2025, indicating stronger business trust.
Singapore’s mobile wallet penetration exceeds 90%, with GrabPay ranking among the top three wallets.
Cross-service Grab users spend 4x more than single-service users, boosting wallet loyalty and economic impact.

Recent Developments

Grab reported $567 million in revenue in Q2 2025, with a 16% YoY increase.
The company’s Q2 2025 adjusted EBITDA turned positive at $35 million, up from a $30 million loss in Q2 2024.
Grab’s fintech segment revenue rose 42% YoY in Q2 2025, totaling $92 million.
Loan disbursements from Grab’s ecosystem grew 51% YoY to $420 million in Q2 2025.
The GrabFin platform has seen wider adoption among gig workers and MSMEs, supporting inclusive finance.
Grab launched its third-party partner apps platform in October 2025, enhancing GrabPay utility.
In July 2025, Grab Philippines integrated cryptocurrency top-ups into GrabPay via PDAX and Triple-A.
Partnerships with Alipay+ in September 2025 extended GrabPay support to global wallet users in Southeast Asia.
Q3 2025 saw total on-demand transactions increase by 27% YoY, reflecting a growing user base and transaction frequency.
Grab’s cross-border payment capability expanded through real-time QR integrations across ASEAN countries.

Grab Key Highlights

On-Demand GMV climbed to $5,774 million, rising from $4,659 million and marking a 24% YoY increase.
On-Demand GMV per MTU moved up to $133, compared to $124, reflecting 7% YoY growth.
Group MTUs reached 47.7 million, up from 41.9 million, resulting in 14% YoY expansion.
Partner incentives advanced to $263 million, increasing from $187 million and delivering a 40% YoY jump.
Consumer incentives grew to $322 million, compared to $275 million, indicating 17% YoY growth.
The loan portfolio rose to $821 million, up from $498 million, producing a 65% YoY surge.
Revenue improved to $873 million, up from $716 million, achieving 22% YoY growth.
Operating profit reached $27 million, reversing the prior $38 million loss.
Profit for the period closed at $17 million, compared to $15 million, resulting in a 14% YoY uplift.
Total Segment Adjusted EBITDA increased to $231 million, rising from $178 million for a 30% YoY gain.
Adjusted EBITDA strengthened to $136 million, up from $90 million, marking a 51% YoY rise.
Operating cash flow showed $127 million used, compared to $338 million generated previously, indicating a shift in cash movement.
Adjusted Free Cash Flow improved to $203 million, up from $149 million, representing a 37% YoY increase.

GrabPay User Growth

GrabPay’s fintech segment experienced a 38% increase in payment volume YoY in Q2 2025.
Grab’s financial services customer base continues expanding, driven by lending, insurance, and investment features.
Merchant integration and QR adoption are increasing user conversion in offline spaces.
In Q3 2025, the average monthly transaction per active user rose by 12%, indicating greater wallet stickiness.
GrabPay’s rise in the Philippines is tied to digital SME onboarding programs like Grab Asenso.
Across Indonesia and Vietnam, new user registrations for GrabPay rose 31% YoY in H1 2025.
Digital banking features tied to GrabPay wallets increased wallet funding activity among consumers.
Gen Z and millennial adoption continues to rise, with integrated features in GrabFood and GrabMart aiding growth.
Reward programs and partner deals through GrabPay are leading to higher re-engagement rates among inactive users.

Monthly Active Users

Q2 2025 saw a YoY 18% growth in driver supply, which supports transaction volume growth.
Increased usage of lending and insurance products indicates deeper platform engagement per user.
Food and grocery orders via Grab increased significantly, contributing to MTU engagement for GrabPay.
Daily active usage of GrabPay in urban centers (Kuala Lumpur, Jakarta) shows consistent growth, though official DAU figures are limited.
MTUs who use two or more services (e.g., mobility + payments) are 4x more valuable in terms of spend.
Digital onboarding programs targeting MSMEs in the Philippines and Malaysia have helped expand MTUs from rural areas.
GrabPay’s use in promotional campaigns results in a 17% higher activation rate among dormant users.
In-app banking deposits, launched in Singapore and Malaysia, are drawing existing MTUs into more wallet activity.
Cross-service integration (rides + wallet + food) strengthens retention and MTU conversion month over month.

Market Share of GrabPay

GrabPay holds a 35.3% market share of the digital wallet market in Singapore.
In Malaysia, GrabPay leads with a 38.3% share of the e-wallet market.
GrabPay has a 2.0% market share in the Philippines, behind GCash and Maya.
GrabPay’s market share in Indonesia is around 7.5%, trailing GoPay.
Merchant partners using GrabPay increased by 25% year-over-year across Southeast Asia in 2025.
GrabPay is among the top three e-wallets in both Singapore and Malaysia as of 2025.
GrabPay’s lending business saw loan disbursements grow 51% year-over-year to $420 million in Q2 2025.
Over 17 million users use GrabPay in Malaysia, projected to exceed 28 million in 2025.

GrabPay Market Share in Key Southeast Asian Markets

GrabPay Geographic Breakdown

Grab Holdings operates in 8 countries across Southeast Asia, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Myanmar, and Cambodia.
In Singapore, the mobile wallet market share of GrabPay was approximately 35.3%.
In Malaysia, GrabPay’s share is estimated at about 38.3%, ahead of key competitors.
In the Philippines in 2024, retail payments by volume that were digital reached 57.4%; by value, the digital share was 59%.
In Q2 2025, Grab’s digital-bank deposit base (in Singapore & Malaysia) reached $1,543 million.
A region-wide forecast estimated mobile wallet users in the Asia Pacific to reach 2.6 billion by 2025.
Indonesia, Vietnam, and the Philippines are cited as underserved markets where GrabPay transaction volume grew strongly in Q2 2025 (38% YoY).
Strategic reports emphasize strong localization across markets, underlining geographic diversification.

Transaction Volumes

In Q2 2025, for Grab’s fintech/digital‑payments segment, the total payment volume (TPV) for GrabPay grew by 38% year‑on‑year, reaching $5.8 billion.
The same Q2 2025 figure marks a 29% increase from Q2 2024 in payment volume for GrabPay.
For the overall Grab On‑Demand business in Q2 2025, GMV (gross merchandise value) grew 21% YoY to $5.4 billion.
In Q3 2025, On‑Demand GMV grew 24% YoY (20% constant currency) to $5.8 billion.
The total number of On‑Demand transactions in Q3 2025 increased by 27% YoY.
In Q2 2025, customer deposits through digital banking features grew from $730 million to $1,543 million.
In the Philippines, real‑time payment transactions grew 24% YoY in 2023, reaching 777 million transactions.
A forecast projected mobile‑wallet transaction volumes in Southeast Asia rising from 101 million in 2020 to 1.1 billion by 2025 in Singapore alone.
The Philippine digital‑payments market is projected to reach $107.4 billion in 2025.

Grab Revenue Streams Breakdown

Deliveries from Food and Mart services contributed the largest share at 38.8% of total revenue.
Mobility services such as ride-hailing generated 34.0%, making it the second-largest revenue driver.
Fintech offerings, including GrabPay and BNPL, accounted for 19.4%, showing strong traction in digital financial services.
Ads and subscription products added 4.9% to overall revenue.
Logistics and other service categories represented 2.9%, forming the smallest share of the revenue mix

Merchant Adoption Rates

In Q2 2025, Grab reported a 25% year‑on‑year increase in merchant partners accepting GrabPay.
In Q3 2025, the number of quarterly active advertisers on Grab’s self‑serve platform increased 15% YoY to 228,000, while average spend by those advertisers rose 41% YoY.
In Q2 2025, the number of quarterly active advertisers increased 31% YoY to 220,000, and average spend increased 42% YoY.
Strategic studies highlight Grab’s success from deep integration with merchants and localized services.
In the Philippines 2024 initiative, Grab launched the “Grab Asenso” program targeting MSMEs and emphasized merchant digitalization.
In Malaysia and Singapore, projections in 2021 suggested GrabPay’s merchant network would continue to grow due to strong adoption.
Merchant adoption contributes to transaction volume growth, shown by Q2 2025 On‑Demand incentives reaching 10.1% of GMV.
In Q3 2025, merchant earnings on the delivery segment increased 12% YoY.

GrabPay Usage by Generation

Southeast Asia trend analyses suggest younger users (18‑34) drive mobile wallet growth.
Mobile wallet penetration in Malaysia & Singapore in 2020 was 83% and 71% respectively, led by younger demographics.
A forecast from 2021 showed significant smartphone and mobile‑wallet adoption among millennials and Gen Z.
Grab’s super-app model offers high-frequency services, attracting younger tech-savvy cohorts.
In Q3 2025, on‑demand transactions grew 27% YoY, indicating increased frequency among younger users.
Reward features and digital wallet credits create recurring behavior in younger segments.
In the Philippines, digital‑wallet accounts grew 52.8% from 2022 to 2023, largely driven by Gen Z and millennials.

GrabPay Demographics

In Q2 2025, driver supply rose 18% YoY, contributing to user diversity.
Digital-bank deposit growth in Q2 2025 shows expansion into new user profiles, with deposits hitting $1,543 million.
MSMEs in the Philippines (99.59% of establishments) were key targets in merchant expansion, widening demographics.
Mobile‑wallet penetration in Malaysia was 83% of adults, implying near-universal adoption.
Asia‑Pacific’s wallet user base is expected to hit 2.6 billion by 2025, showing wide demographic inclusion.
GrabPay services now include gig workers and SMEs, especially as loans disbursed to them rose 51% YoY.

Preferred Payment Methods

In the Philippines, wallets like GrabPay are among the most popular e-commerce payment methods.
Digital payments represented 59% by value in the Philippines in 2024, with QR and e-wallets preferred.
GrabPay leads mobile-wallet usage in Singapore and Malaysia with ~35–38% market share.
Integration into food delivery, transport, and e-commerce makes GrabPay more desirable than cash.
In Q3 2025, driver earnings increased 4% YoY while fares declined 7%, nudging users toward wallet-based discounts.
App-based payment methods are set to become dominant in Southeast Asia by 2025.
Grab’s frequent promos and rebates through GrabPay further boost its preferred payment status.

Adoption in Southeast Asia

Asia Pacific is projected to have 2.6 billion mobile-wallet users by 2025, up from 1.8 billion in 2020.
Younger Southeast Asian consumers prefer super‑apps like GrabPay for convenience.
Smartphone penetration exceeds 70% in most SEA countries, making mobile wallets accessible.
Consumers value daily integration; wallet usage spikes with ride, food, and bill pay integration.
In Malaysia, convenience explains 73.1% of wallet adoption behavior.
GrabPay ranks in the top three wallets in Malaysia as of 2025.
GrabPay is growing in cross-border acceptance via regional travel integrations.
E-wallet registrations in the Philippines are expected to exceed 80 million by 2025.
Incentives and loyalty programs through merchants are increasing wallet adoption.

Cashless Adoption in Malaysia

Malaysia ranks second globally in QR-code payment use at 61.5% of adults.
Malaysia’s government targets 90% cashless transactions by 2025.
Over 88% of Malaysians reportedly used e-wallets.
48% of merchants received payments from digital wallets.
GrabPay’s presence in Malaysia includes 17 million users, expected to exceed 28 million by 2025.
Average monthly expenditures via e-wallets rose to RM388 in 2024.
Malaysia’s total digital payment market value is projected to hit $91.99 billion in 2025.

Economic Impact of GrabPay

Grab’s fintech revenue reached $92 million in Q2 2025, a 42% YoY increase.
TPV through GrabPay hit $5.8 billion, growing 38% YoY.
Loan disbursements grew 51% YoY to $420 million, aiding SMEs and drivers.
Cross-service Grab users spend 4x more, enhancing platform monetization.
GrabPay reduces cash dependency, improving transaction formalization.
GrabFin enables gig workers and micro-entrepreneurs to access lending and insurance.
Full-year 2024 revenue rose 19% YoY, showing strong economic contribution.
Wallet adoption contributes to tax compliance, merchant success, and reduced cash-handling costs.
Growth in wallet usage supports Southeast Asia’s broader economic transformation by 2030.

GrabPay Partnerships and Integrations

Grab integrated with Alipay+ in September 2025, enabling ride booking in over 800 cities across eight countries.
In October 2025, Grab launched third-party partner apps within its super-app, reaching 46 million monthly users.
GrabPay transaction volume grew 29% year-on-year to $5.8 billion in Q2 2025.
GrabPay crypto top-ups launched in July 2025 via partnerships with PDAX and Triple-A, supporting Bitcoin, Ether, USDC, and USDT.
GrabPay payment acceptance expanded into retail, travel, food delivery, and in-store sectors with a 25% increase in merchant partners.
Partner integrations drive wallet stickiness, with GrabPay users earning and redeeming GrabCoins across services.
Ecosystem monetization now includes financial services, rewards, and merchant advertising, boosting revenue growth by 36% year-on-year in Q1 2025.

Government Initiatives and GrabPay

Southeast Asian governments have increased digital wallet use by implementing supportive policies, boosting GrabPay’s market potential.
Malaysia’s 61.5% QR code adoption is driven by proactive government cashless initiatives.
Financial inclusion programs enable over 60% of MSMEs and unbanked populations to access digital payment services.
Governments provide incentives like rebates and tax discounts for wallet payments, increasing e-wallet transaction volume by 30% regionally.
National payment frameworks expand GrabPay’s reach into underserved rural and semi-urban areas.
Merchant digitization programs increase small-business partners by 40%, supporting GrabPay’s acquisition strategy.
ASEAN cross-border interoperable payment systems are projected to increase digital transactions by 45% by 2026.

Frequently Asked Questions (FAQs)

What was the loan disbursement growth year‑on‑year for Grab’s fintech segment in Q2 2025?

Loans disbursed grew 51% year‑on‑year to US $420 million.

What is the estimated mobile wallet user base in the Asia Pacific by 2025?

About 2.6 billion mobile‑wallet users in the Asia Pacific by 2025.

What percentage of adults in Malaysia use QR‑code payments as of early 2025?

Approximately 61.5% of Malaysian adults use QR‑code payments.

What was the On‑Demand GMV growth year‑on‑year for Grab in Q2 2025?

21% year‑on‑year growth in On‑Demand GMV, reaching $5.4 billion.

Conclusion

In sum, the evidence shows that GrabPay is not just growing; it is scaling across users, merchants, and geographies. From strong wallet adoption in markets like Malaysia and the Philippines to deep partnerships and infrastructure integration, GrabPay’s value lies in being part of a broader ecosystem. Whether through consumer wallets, merchant acceptance, or fintech services, the numbers point to meaningful penetration and impact. For U.S.-based observers with interests in digital payments and Southeast Asia, the GrabPay story offers a clear window into how super-apps can drive regional financial change.