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United States

Google to ease ban and allow regulated crypto exchanges to advertise in the US and Japan

September 28, 2018 by Mark Knowles
The announcement will no doubt be a relief to the crypto industry who have been frozen out of Google's massive advertising platform for almost seven months.
The announcement will no doubt be a relief to the crypto industry who have been frozen out of Google’s massive advertising platform for almost seven months. Photo: Pexels

 

Internet search giant Google has announced its plan to allow “certified” crypto exchanges to advertise in the United States and Japan, easing the total ban it imposed in March this year.

According to a post on the company’s support site, the “Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan”.

It further notes that “advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.”

“This policy will apply globally to all accounts that advertise these financial products,” it continues.

Potential advertisers must be “certified by Google, and their products, landing pages, and ads must meet all local legal requirements of the country they want to get certified for (and) this certification is required for all ad formats and extensions,” it adds.

The announcement will no doubt be a relief to the crypto industry who have been frozen out of Google’s massive advertising platform for almost seven months.

In April this year, the company moved to ban Google Chrome extensions that enabled crypto-mining. This was followed a further ban in July of all crypto-mining applications from the Google Play Store.

The company’s ad ban in March, stopped all cryptocurrency related businesses such as initial coin offering projects (ICOs), cryptocurrency trading exchanges, cryptocurrency storage wallets, and trading advice, from buying advertisements on Google’s Adwords platform with the stated aim of protecting customers from fraudulent projects.

The exact details of the companies certification procedure have yet to be disclosed with Google Support post simply stating that “the Financial products and services page will be updated once the policy goes into effect”.

Mark Knowles

Mark Knowles, Coinlaw

With more than a decade of experience as a journalist and editor, Mark has now turned his focus to the blockchain and cryptocurrency revolution that is currently reshaping the global... view profile
Mark Knowles is a member of the Coinlaw team. Read more about our team.

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